Nutrisystem Expands Into Retail With New Product Line At Kroger Supermarkets
FORT WASHINGTON, Pa., May 15, 2012 /PRNewswire/ — Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, today announced the May introduction of the Nutrisystem® Everyday(TM) product line at Kroger, the nation’s largest traditional grocery retailer. Nutrisystem Everyday products provide real balanced nutrition and are available in bars, smoothies, bakery and breakfast items. Each product is nutritionally balanced delivering low fat and calories, is a good source of fiber and protein and is perfectly portioned for those aspiring to live a healthy lifestyle. The products will be merchandised together in the weight loss/weight management aisle and are aimed at consumers who aspire to eat healthier, as well as dieters who have achieved their weight loss goals and are transitioning to everyday weight management.
“We have long believed that retail provides a complementary channel to our existing direct business,” said Joe Redling, CEO of Nutrisystem. “The Nutrisystem brand stands for healthy, effective weight loss and weight management and the demand for great-tasting products that support consumers in their healthy weight management objectives continues to increase. Nutrisystem Everyday gives consumers flexible everyday weight management solutions that are great tasting and nutritionally balanced products.”
Nutrisystem® Everyday(TM): Everyday Weight Management Solution
Nutrisystem Everyday has been designed for consumers who aspire to live a healthy lifestyle and understand that nutritious and balanced food choices can help them achieve that goal. This is especially true for Nutrisystem customers who have met their weight loss goals on the Nutrisystem® SUCCESS(TM) weight loss program and now desire great tasting snacks and weight-maintenance and meal replacement options that can fit into their busy lives. Consumers who have wanted to try Nutrisystem® food will now have a convenient option to enjoy the great taste of Nutrisystem products backed by strong nutrition credentials.
“The expansion into the retail channel is a natural progression given our strong consumer brand and reputation within the weight loss industry,” said Dianne Jacobs, Senior Vice President and General Manager of Nutrisystem Everyday. “We are very excited to debut our Nutrisystem Everyday products with Kroger. Our goal is to have broad distribution within all retail channels and with retailers who share our mission of bringing additional health and wellness options to consumers. We expect to be fully national by 2013 and we’re receiving an enthusiastic response from the retail community who now has the opportunity to offer the Nutrisystem brand with the Nutrisystem Everyday line.”
The Nutrisystem Everyday products include: deliciously satisfying snack time bars like Double Chocolate Bar, Chocolate Peanut Butter Bar and Fudge Graham Bar; good for you breakfast staples like Crunchy Granola and Maple & Brown Sugar Oatmeal; baked treats like Iced Carrot Cake and Wild Blueberry Muffin; and creamy smoothies in Double Chocolate and Vanilla. Nutrisystem Everyday products taste great, are low in fat and provide the right balance of carbs, protein and fiber meeting the requirements of dieters seeking delicious foods to supplement their self-directed diet programs.
The healthy snacks marketplace is one of the fastest growing food categories in the United States driven by the demands of weight loss conscious consumers who are looking for meal replacements and good for you snacks for their on the go lifestyles.
Having helped Americans lose millions of pounds over the last 40 years, Nutrisystem, Inc. (NASDAQ: NTRI) is a leading authority on nutrition research and the science of weight loss and is also the number one home delivery weight loss company. Nutrisystem offers balanced nutrition in the form of low glycemic index meal plans designed for women, men, vegetarians, seniors and diabetics. Nutrisystem® plans include a variety of great tasting, satisfying, balanced meals delivered right to your door. The Fort Washington, PA-based Company also provides weight management support and counseling by trained weight-loss coaches and registered dietitians, as well as through an engaged online community, online tools and trackers as well as mobile apps. Nutrisystem is available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers.
SOURCE Nutrisystem, Inc.