Foodie.fm Allergy Page Makes Living With Food Allergies Easier
HELSINKI, May 16, 2012 /PRNewswire/ –
Personalised social shopping platform for groceries helps you to eat well
and shop smart regardless of your allergies or food intolerances
Digital Foodie, the company behind Foodie.fm, the world’s first fully personalised
social shopping platform for groceries, has launched a new Allergy Page to accommodate the
fast growing community of people with food allergies and intolerances. Foodie.fm Allergy
Page is an online community that helps consumers shop smarter and eat better.
“In Europe alone there are over 19 million people living with a food allergy of some
sort, 11 million of which are under the age of twenty meaning the problem is only getting
bigger. Having a food allergy can be complicated. It means constant planning, checking
labels, and worrying about the food you buy. This is why we wanted to dedicate a service
for allergy-friendly cooking and shopping to demonstrate that allergies shouldn’t stop you
enjoying good food,” said Kalle Koutajoki, CEO of Digital Foodie.
Foodie.fm Allergy Page keeps users informed about allergies and allergy-friendly
cooking. From the Foodie.fm Allergy Page people with allergy concerns can find support and
new ideas for cooking from dedicated allergy specialists as well as from other users.
Foodie also provides tools to make shopping for food online or in-store much easier and
faster. Users can specify their food preferences and allergies and in return get
personalised recommendations for food and products that fit their very personal taste
Foodie.fm is a multi-platform storefront designed by Digital Foodie. It is a fully
personalised social shopping platform used by major food-retailers and brands. At the core
of Foodie.fm is a patent pending recommendation server that learns from users’ eating and
purchasing habits and suggests recipes and groceries that match their taste profile.
Foodie’s smart tailoring also takes into account users’ personalised preferences — food
allergies, intolerances, predilections and budget restrictions.
In the UK, Foodie.fm is available as beta and the product assortment is linked to
Tesco through the Tesco API enabling the community a direct checkout with Tesco.com. In
the UK, Foodie runs independently. In Finland Digital Foodie has created a close
co-operation with S Group, one of the largest retail chains in Scandinavia and the leading
retailer in Finland with a 45% market share, as well as with major brand partners.
Foodie.fm is currently available online and as Facebook, iPad, iPhone, Android and
Nokia applications. Foodie is free for consumers to use and currently has 220,000 unique
The new Foodie.fm Allergy Page will be showcased at the Allergy + Free From Show in
London Olympia from 18th – 20th May and is available online
About Digital Foodie Ltd.
Foodie.fm is a multi-platform service designed by Digital Foodie. It is a fully
personalised social shopping platform used by major food-retailers and brands. The core of
the service is formed by highly personalised food and product recommendations that make
everyday shopping easy and fun. For retailers, the Foodie.fm platform provides all the
tools needed to run modern eCommerce operations and home deliveries. Foodie.fm is
currently available on the web, Facebook, iPad, iPhone, Android and Nokia platforms.
Digital Foodie is headquartered in Helsinki, Finland. Foodie.fm on the web at
SOURCE Digital Foodie Ltd