Embark on the Living Proof “Restore the Love” 14-Day Challenge
NEW YORK, May 22, 2012 /PRNewswire/ — Living Proof, founded by bio-medical scientists with the sole mission to engineer solutions to the world’s toughest beauty problems, has created a breakthrough solution for dry, damaged hair – Restore. To prove that you can undo the damage and transform your hair in just 14 days with Restore, Living Proof is kicking off a campaign asking women to embark on a 14-Day “Restore the Love” Challenge on Facebook with a chance to win a Canyon Ranch Vacation.
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To begin their campaign to restore as many women’s hair as possible, Living Proof brought a “Restore the Love” Bus to New York City this past weekend (May 18 – 20) to encourage women to get on board the Restore 14-Day Challenge. This one-of-a-kind experience featured hair consultations with celebrity hair stylist and Living Proof Creative Director Tim Rogers, founding hair stylist Mitch De Rosa, and Living Proof’s elite group of scientists. Throughout the weekend, women were encouraged to restore the love for their hair and prove that they can undo the damage and transform hair in just two weeks.
To get started, challenge-takers can pick up the Restore Discovery Kit ($29, Sephora) and use the 14-Day Restore the Love Challenge App on the Living Proof Facebook page to register and document their journey. For every upload of a photo, video or comment during the 14-day Restore challenge, special rewards are unlocked, including discounts for Beyond Yoga and Cosabella, free Sobe Lifewater, a $29 credit on LivingProof.com, and an automatic entry for a a chance to win an all-inclusive, 4-night stay for two at Canyon Ranch in Tucson, Arizona.
Restore is designed to address the root causes behind dry or damaged hair. Restore contains our miracle molecule, OFPMA, to weightlessly heal and protect, without any greasy residue. OFPMA creates a weightless shield around each strand to seal in moisture, smooth and protect compromised cuticles and regulate moisture levels in porous, damaged hair. From the first use, Restore heals hair – so it softer, shinier and more manageable. After 14 days, hair becomes transformed and completely strengthened, up to 20x stronger than before treatment, with up to 95% reduction in future breakage.
For more information on Living Proof or the “Restore the Love” 14-Day Challenge, “like” Living Proof’s Facebook Page at Facebook.com/LivingProofInc or by using the QR code to the right, follow Living Proof on Twitter @LivingProof #RestoretheLove, and please contact Danielle Levine at BOLD PR, Danielle@boldpr.com
SOURCE Living Proof, Inc.