Medical Alarm Concept’s MediPendant(TM) Goes Live with Largest Warehouse Club Store in US – Collaborative Marketing Program to Begin June 8th
KING OF PRUSSIA, Pa., May 29, 2012 /PRNewswire/ — Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced the launch of the MediPendant(TM) via a strategic alliance partnership with the Largest Warehouse Club Store in the U.S. The MediPendant(TM) personal medical alarm, which offers patented two-way voice technology enabling the user to speak and listen directly through the pendant no matter where they may be in and around their home, is now available for order via this retailer’s website. Additionally, Medical Alarm Concepts is today announcing the kickoff of a joint e-mail-based marketing program on June 8th, which is expected to reach approximately 13,000,000 customers of this warehouse retailer.
Paul Green, VP Sales and Marketing of Medical Alarm Concepts Holdings, commented, “We believe we have a superior medical alarm product offering for seniors who wish to maintain their independence and for others who may need assistance while living alone. All of us at Medical Alarm Concepts are very pleased to be able to offer these individuals and their families a superior product at a very attractive price via this strategic distribution agreement. While we have already begun accepting orders from our partner’s website, beginning on June 8th we will also be kicking off an expanded marketing initiative, which will include not only a joint e-mail-based marketing program, but also the re-launch of television advertising to further drive awareness of our next generation medical alarm technology.”
The Company has recently announced that a new television commercial has been completed in conjunction with Florida-based, Harrington Multimedia, and that both parties are in process of booking media times for the two-minute segment discussing the benefits of the MediPendant(TM).
Ronald Adams, President of Medical Alarm Concepts commented, “We expect to create significantly more exposure for our company and to our state-of-the-art medical alarm technology during the month of June. We are now scheduled to return to television in conjunction with Harrington Multimedia during the week of June 4th. In this joint venture, Harrington is incurring nearly all the upfront production and media costs, with Medical Alarm Concepts booking the revenues and the two organizations sharing in the profits.”
Mr. Adams continued, “As a result of a tremendous amount of hard work from our staff members and partners, a lot of positive things have been happening at the company. As is being announced today, we are now operational with the country’s Largest Warehouse Club Store and a new marketing program is scheduled for June 8th. Last week we announced the receipt of the first in a series of large releases, the gross margins from which are expected to cover much of our operating expenses through the end of the year. We now have a significant amount of inventory ready for sale, and we have recently been granted a sizable increase in our non-dilutive credit line. This credit line is rather incredible for a small company in that the interest rate is relatively low, there are no common or preferred share conversion features, and the provider is genuinely interested in our overall success. It is a credit line that even much larger companies may have difficulty in obtaining, but we have it in place and it has significantly aided our ability to put programs into place to benefit our long-term future. We have also recently been successful in negotiating the partial cancellation of portions of our convertible debt, the deletion of over 100 million potentially dilutive warrants, and we are currently beginning negotiations for an additional round of both debt and warrant cancellations. We plan to provide our investors with additional information relative to these events and relative to the specifics of television advertisement airing dates and times as soon as this information becomes available.”
Medical Alarm Concepts Holdings, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. MediPendant’s(TM) patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant(TM) service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more
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