Last updated on April 20, 2014 at 8:28 EDT

2012 NuW Excellence Awards Judging Panel & Categories Announced

June 6, 2012

FRANKFURT, Germany, June 6, 2012 /PRNewswire/ –

The categories and judging panel have been announced for the 7th edition of the Health
ingredients, Natural ingredients & NuW awards programme, which recognizes exceptional
innovations & talent within the nutrition + wellness industry. The focus of the health and
wellness industry has switched gears. Instead of only taking an interest on health when a
person’s sick, consumers now seek products that prevent illness and provide nutritional
value. The market is now witnessing a move from reactive to proactive, with consumers
actively seeking functional foods that provide benefit adding solutions to whatever
nutritional challenges they currently face or will face later in life. The new categories,
selected by the Chairman of Judges, Peter Wennstrom of Healthy Marketing Team, reflect
this current shift in trend towards the functional food market.

“I wanted to make the judging criteria as representative as possible for the
commercial reality in the market today,” Peter Wennstrom, President, Health Marketing

The awards are divided into 3 categories, one being presented in conjunction with
IUFost (International Union of Food Science and Technology)

        Functional Innovation

        Beauty & Anti-Ageing Innovation of the Year
        Heart Health & Circulatory Innovation of the Year
        Infant and Pre-Pregnancy Nutrition Innovation of the Year
        Weight Management & Hunger Management Innovation of the Year
        Gut Health, Immunity & Digestion Innovation of the Year
        Mental & Cognitive Performance Innovation of the Year
        Physical Performance Innovation of the Year

        Special Innovation

        Process & Packaging Innovation of the Year
        Sustainability & Environmental Initiative of the Year
        Marketing & Positioning Initiative of the Year


        IUFoST Young Scientist Award
        IUFost Lifetime Achievement Award

The judging panel, which traditionally represents key figures within the food
industry, consists of: Peter Wennstrom, Chairman of Judges, Healthy Marketing; Kip
Winter-Cox, Head of Marketing, Bakkavor Food Ltd; Bart Fischer, Manager Product
Innovation, Albert Heijn; Elodie Lebastard, Director, EAS; Georges Bruelle, Prospective
Manager, Danone; Albert Zwijgers, Senior Food Technologist, Unilever; John Madden, Head of
Ingredients Research, Euromonitor; Ian Gordon, Chairman, Giract; Kamel Chida, Associate
Director Open Innovation, General Mills; Michael Knowles, Coca Cola; Marie-Pierre
Membrives, McDonald’s.

Submissions for the NuW Excellence Awards are currently being accepted for all
participating exhibitors of Health ingredients, Natural ingredients & NuW at
(http://hieurope.ingredientsnetwork.com/awards). The deadline for submissions is July
15. A short list of candidates for each category will be announced publicly the first half
of August. The 2012 winners will be announced at an awards ceremony which will end the
first day of the Health ingredients, Natural ingredients & NuW exhibition in Frankfurt,

About Health ingredients Europe & NuW

Health ingredients Europe is part of the world leading Food ingredients, Natural
ingredients and Health ingredients series of ingredients trade shows. These highly
professional trade shows have been held successfully since 1986. Health ingredients Europe
was launched in 2000 with Hi Europe (NuW) 2012 being the 7th edition of this show. Health
ingredients Europe will be joining NuW Nutrition + Wellness Solutions in 2012, creating a
new exhibition that provides a complete 360 perspective of the entire nutrition and
wellness industry. For more information, visit http://hieurope.ingredientsnetwork.com


About the organiser

UBM Live is a division of UBM plc, which is headquartered in London, UK. The office in
the Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhi, ICSE and Informex series of food and pharmaceutical ingredients trade
shows. The Dutch office also publishes International Food Ingredients Magazine and
organises related conference activities. For more information, visit


        Press contact

        Courtney Rol
        Marketing Manager, UBM Live
        de Entree 73, Toren A, 1101 BH
        Amsterdam, The Netherlands
        Tel: +31(0)20-40-99-546


Source: PR Newswire