Entertainment Industries Council (EIC) Profiles Inspiring Skin Cancer Patient as Sun Safety Week Continues

June 6, 2012

EIC´s Center for Skin Cancer Prevention is the sponsor of Sun Safety Week, which began June 3 and continues through the 9th.

Reston, VA (PRWEB) June 06, 2012

Summer sun has been heating up over the last few weeks making it more important to protect our skin from damaging UV rays before they become a major health concern.

Skin cancer is quickly turning into an all too familiar and devastating story for many people. From June 3-9, EIC encourages people to take greater control of their health by understanding warning signs, following best practices and learning from those who are affected by the most preventable and pervasive form of cancer. Today, one woman shares her story to keep others protected.

“I was a child growing up in the 50´s. Family vacations meant swimming, camping, fishing for days on end with no regard for how long we were in the sun. In the 60´s, we used reflective blankets to absorb as much as our bodies could stand. When I was modeling, we were putting iodine into baby oil as a tan enhancer. By the time the 70´s rolled around, I was in college; driving 10 hours to the nearest beach for a tan weekend. We baked until our eyes were, literally, swollen closed. Then, we´d do it again,”said patient Henri Schneider of Sarasota, Florida.

“In the early 90´s I moved to Florida. Shortly thereafter, I began to develop white spots. Those spots turned brown — some were like freckles others more like odd shaped moles. In 2000 I was diagnosed with skin cancer. I´ve now been through more than 30 surgeries, thankfully, only a few have been malignant, but still, I have Basal Cell and Squamous Cell melanoma,” Schneider continued.

“It is imperative that stories like these make their way into the public consciousness if we are to shift attitude and behaviors about sun exposure and tanning,” said Brian Dyak, President and CEO, EIC.

What may have once been a lifestyle is now becoming a call to action as more skin cancer diagnoses are delivered each day. Not only is excessive sun exposure a concern for skin cancer, but sun damage also causes premature aging. Sitting out in the sun may seem harmless, but as doctors and researchers tell us, it´s not.

Schneider stated, “We didn´t know back then the sun was dangerous and I don´t want to die because of it. We knew the cute cartoon girl with the dog pulling on her bathing suit was cute and tan. If I had it all to do over again, I´d tell myself the same thing I tell my daughter: Go for porcelain skin, embrace being fair skinned, wear hats and slather on the sunscreen even in winter, no matter where you live. And don´t think for a minute that your eyes are immune — wear sunglasses.”

Schneider´s story is real and similar stories are occurring nationwide. The media has the power to impart this safety message to viewers, potentially, changing lives.

“We need to stop romanticizing that sun tanned skin is beautiful, because it´s lethal, we need to embrace the skin we were born with.” Schneider concluded.    

About Entertainment Industries Council

EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power and influence of the industry to bear on communication about health and social issues. The organization is considered to be the chief pioneer of entertainment outreach and one of the premiere success stories in the field of entertainment education. EIC provides information resources for entertainment creators through innovative and time-proven services and methods of “encouraging the art of making a difference” from within the entertainment industry. EIC produces the simulcast national television special PRISM Awards Showcase which addresses accurate portrayals of prevention, treatment and recovery from drug, alcohol and tobacco use, and mental health concerns. The organization also produces the S.E.T Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology.

EIC also addresses issues such as diabetes, ADHD, Post Traumatic Stress Disorder, foster care, women’s health, firearm safety and injury prevention, sun safety and skin cancer prevention, human trafficking, terrorism and homeland security, eating disorders and obesity, seat belt use and traffic safety, and HIV/AIDS prevention. The organization has also launched an initiative to increase the public profile and interest in science, engineering and technology. EIC´s web site is http://www.eiconline.org. The PRISM Awards web site is http://www.prismawards.com.

The Center for Skin Cancer Prevention is a communication and educationally focused center of the Entertainment & Media Communication Institute, a division of the Entertainment Industries Council, Inc. The Center´s mission is to reduce the incidence of skin cancer by creating national awareness of skin cancer as an important health issue. In addition, the Center works to bridge the gap between research on sun safety and skin cancer prevention issues and strategic means of communicating them to the public. It also works to enhance the ability of healthcare providers, including pharmacists and physicians, to promote the mission of eliminating skin cancer.

The Sun SafeTee Program is dedicated to providing sun protection education and opportunities for the early detection of skin cancer in the golf community. As a program of the Entertainment Industries Council, Inc., it is dedicated to reducing the incidence of skin cancer and creating national awareness of this important health issue in America. EIC believes that a concerted focus on skin cancer prevention, education and awareness is the only way to change generations of behavior and lifestyles. To learn more about Sun SafeTee, go to http://www.sunsafetee.org.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9578352.htm

Source: prweb

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