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When Bystanders Become Lifesavers – Launch of Philips SaveLives.net

June 7, 2012

AMSTERDAM, The Netherlands, June 7, 2012 /PRNewswire/ –

Every minute-and-a-half in the U.S., and every 45 seconds in Europe, a person dies as
a result of a sudden cardiac arrest[1,2]- if you witnessed a cardiac arrest, what would
you do?

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is today launching the Save Lives
website (http://www.SaveLives.net), an online campaign to inform people across the
world about sudden cardiac arrest and to empower them to act.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/philipshealthcare/53834

Using award winning design to provide user-friendly information on key aspects of the
condition, http://www.SaveLives.net aims to educate people on the importance of acting
quickly when someone suffers from a sudden cardiac arrest. It includes advice on the use
of automated external defibrillators (AED), which are simple to use, available in an
increasing number of public places and when used correctly with cardiopulmonary
resuscitation (CPR), significantly increase the chances of saving a life.

It is estimated that globally, approximately seven million people die of sudden
cardiac arrest every year,[3] including an estimated 325,000 deaths in the U.S. and
700,000 across Europe.[1,2]

“Through SaveLives.net [http://www.savelives.net ], Philips is looking to inspire and
empower the general public to take action in cases of sudden cardiac arrest,” commented
Anthony Jones, Head of Marketing, Patient Care and Clinical Informatics, Philips
Healthcare. “For the majority of people who suffer a cardiac arrest, a member of the
public will be the first person onsite and able to provide treatment. SaveLives.net
[http://www.savelives.net ] aims to ensure the action they take is the right action, and
that they’re ultimately able to help save lives.”

A sudden cardiac arrest leaves the heart unable to beat regularly and for every minute
before a victim is defibrillated, the chances of survival are reduced by between seven and
10 percent.[4] It is only by resetting the heart’s rhythm with an electric current,
delivered by a defibrillator, that a normal heart rhythm can be regained.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified
health and well-being company, focused on improving people’s lives through timely
innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates
technologies and design into people-centric solutions, based on fundamental customer
insights and the brand promise of “sense and simplicity.” Headquartered in the
Netherlands, Philips employs approximately 122,000 employees with sales and services in
more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is
a market leader in cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in male shaving and grooming,
portable entertainment and oral healthcare. News from Philips is located at

http://www.philips.com/newscenter.

Background information on Philips Saves Lives website:

        - SaveLives.net [http://www.savelives.net ] uses real life survivor stories
          alongside a floating navigation system and an interactive walkthrough on
          defibrillation and CPR (cardiopulmonary resuscitation) to provide users with a unique
          learning experience and level of interaction
        - The Philips Save Lives website (http://www.SaveLives.net) is available in
          13 countries/regions across the globe: Australia, England, France, Germany, India,
          Italy, Japan, New Zealand, Poland, Spain, Sweden, Taiwan and the U.S.

        For media inquiries, please contact:
        Sabine van Deursen
        Philips Healthcare Communications
        Tel: +31-40-2785-093
        Email: sabine.van.deursen@philips.com

        Steve Klink
        Philips Corporate Communications
        Tel: +31-6-1088-8824
        E-mail: steve.klink@philips.com

References

        1) Heart Rhythm Foundation website -
          http://www.heartrhythmfoundation.org/facts/scd.asp (accessed May 2012)
        2) Koster et al. European Resuscitation Council Guidelines for Resuscitation
          2010. Section 2. Adult basic life support and use of automated external
          defibrillators. Resuscitation 2010;81: 1277-1292
        3) Mehra R. 'Global public health problem of sudden cardiac death.' Journal of
          Electrocardiology 2007; 40 (6 Suppl):S118-22
        4) Callens D.J. New England Journal of Medicine 2004; 351:632


    Video: 

http://multivu.prnewswire.com/mnr/prne/philipshealthcare/53834

SOURCE Royal Philips Electronics


Source: PR Newswire