2.38m People with ‘Super Blood’ Asked to Donate Ahead of the Olympics

LONDON, June 15, 2012 /PRNewswire/ –

Demand for universal blood type O Negative expected to be higher than

donations being made during the games

New statistics from NHS Blood and Transplant (NHSBT) announced yesterday reveal a gap
between demand and supply of blood type O Rh Negative (O Negative) during national
celebrations and underline an urgent need for O Negative donors to come forward ahead of
the Olympics next month.

(Photo:
http://photos.prnewswire.com/prnh/20120615/538047 )

The statistics coincide with yesterday’s annual World Blood Donor Day (14th June). The
theme this year is heroes. NHSBT marked the occasion with a special one-off blood donation
session at the Tower of London to appeal to this group of blood donor heroes whilst also
collecting blood from some Britain’s military heroes, the Beefeaters.

Around the jubilee celebrations demand for type O Negative blood was 69% higher than
the number of donations being made, mirroring past public holidays such as Easter (25%
higher demand than donations) and Christmas (29% higher demand than donations).

All blood types are needed to build stocks in advance of an exceptionally busy summer,
but there is a particular need for O Negative donors to prepare for The Olympics. An
estimated 1.2 million people and 15,000 athletes are expected to visit London as part of
the Olympic Games, whose blood type may not be known, so should they need a transfusion O
Negative blood is likely to be needed. The increased demands on stocks will be compounded
by low numbers of donors coming forward in the midst of the disruption and distraction of
the celebrations.

Type O Negative blood, often called the universal blood type, can be transfused into
any patient regardless of their own blood type and is used in over a tenth (10.5%) of
hospital procedures. Increased demand during holiday periods is often due to health
services preparing for treatments over holiday periods including accidents, which may
require O Negative blood to treat patients quickly when their blood group is not known.

Although O Negative blood is in the highest demand it is also in very limited supply.
An estimated 7% of the eligible population (2.38m people) have O Negative blood and just
139,000 of these are donors, a number that has declined 19% in the last ten years. Their
contributions are vital for treatments of other blood groups in emergency situations but
also to treat others of their own blood type since they can only be transfused with O
Negative blood.

The Tower of London, more usually linked with villains and blood-shed than blood
donation, yesterday played host to a donation session for Tower residents (including
Yeoman Warders, better known as Beefeaters) and employees as well as the general public
with an emphasis on O Negative donations including O Negative donors and case studies
helping to raise awareness and recruit new O Negative donors.

NHSBT spokesperson Jon Latham said: “Without O Negative blood donors many live saving
procedures could be delayed or made more risky for patients and of course we wouldn’t be
able to give transfusions to people with O Negative at all since they can only take blood
of their own type. We’re appealing to this elite group of blood donors to help us prepare
for the unprecedented demand expected around the Olympics to make sure our health services
have the essential stocks they need. And if you don’t know whether you are O Negative or
not, donating blood is the perfect way to find out!”

People of all blood types who would like to help with the national stock build appeal
are encouraged to act now before the Olympics and make an appointment at
http://www.blood.co.uk or by calling 0300-123-23-23.

Notes to editors:

        - WORLD BLOOD DONOR DAY [http://www.who.int/worldblooddonorday/en ] on June
          14th, is a World Health Organisation global health awareness day to mark the birth of
          Nobel Prize winner Karl Landsteiner, who is recognised as the father of transfusion
          medicine and first discovered the main blood grouping system in 1900. The day hopes
          to encourage further volunteers across the globe to donate blood and also lead way to
          improving the safety and adequacy of national blood supplies.
        - A 30% blood stock build increase is needed to combat the drop in donations as
          people become distracted and their day to day routines are disrupted by the
          celebrations. Over 1 million additional visitors to the UK could also add to demand
          for blood due to illness or injury during the Games
        - New donation criteria recently introduced by NHS Blood and Transplant means
          that men can now donate blood more frequently bringing their total annual donation
          opportunities to four times a year
        - NHS Blood and Transplant (NHSBT) is a joint England and Wales Special Health
          Authority. Its remit includes the provision of a reliable, efficient supply of blood
          and associated services to the NHS in England and North Wales. It is also the organ
          donor organisation for the UK and is responsible for matching and allocating donated
          organs
        - NHSBT collects approximately two million units of blood each year from 1.4
          million blood donors
        - The NHS needs 7,000 voluntary donations of blood daily
        - Around 4% of the eligible population are active blood donors
        - A unit of blood is measured as 470mls (or just under a pint )
        - Female whole blood donors can give blood every 16 weeks, while male blood
          donors must wait 12 weeks between donations
        - There are four main blood groups - O, A, B and AB. Group O is the most common
          and therefore the most in demand. Over 95% of the blood collected is processed into
          its main components - red cells, platelets and plasma. A regular supply of blood is
          vital as red cells last only 35 days and platelets only seven days
        - Negative blood types are rarer among our indigenous population, which places
          more need on people of these blood types to donate
        - Compared with global blood types, however, the UK has a lower than average
          percentage of types B+ (8% UK vs. 20% global) and AB+ (3% UK vs. 5% global) creating
          a potential greater need for these blood types.
        - The Tower of London is part of Historic Royal Palaces, the independent charity
          that additionally looks after the Hampton Court Palace, Kensington Palace, the
          Banqueting House and Kew Palace. We help everyone explore the story of how monarchs
          and people have shaped society, in some of the greatest palaces ever built.
        - We receive no funding from the Government or the Crown, so we depend on the
          support of our visitors, members, donors, volunteers and sponsors. These palaces are
          owned by The Queen on behalf of the nation, and we manage them for the Secretary of
          State for Culture, Media and Sport.
        - We believe in four principles. Guardianship: giving these palaces a future as
          long and valuable as their past. Discovery: encouraging people to make links with
          their own lives and today's world. Showmanship: doing everything with panache.
          Independence: having our own point of view and finding new ways to do our work.
          http://www.hrp.org.uk Registered charity number 1068852

For more information or to speak to a case study blood donor or recipient or a
relevant spokesperson, please contact the NHSBT team at The Red Consultancy:

nhsbt@redconsultancy.com / +44(0)20-7025-6500 / +44(0)781-415-4705

    Photo: 

http://photos.prnewswire.com/prnh/20120615/538047

SOURCE NHS Blood and Transplant