Last updated on April 18, 2014 at 9:47 EDT

Harper Harper Government takes action with larger health warnings on tobacco products

June 19, 2012

Tough new warning labels take effect today

Factsheet: Larger Health Warning Messages for Cigarettes and Little

OTTAWA, June 19, 2012 /CNW/ – The Honourable Leona Aglukkaq, Minister of
Health, and Chris Alexander, Member of Parliament for Ajax-Pickering,
announced that, as of today, retailers must only sell cigarette and
little cigar packages that display the new, larger health warning

“Today we’ve fulfilled our promise to put new, larger health warnings on
cigarette and little cigar packages across Canada,” said Minister
Aglukkaq. “This initiative continues our efforts to inform Canadians -
especially young people – about the health hazards of smoking.”

The bold new health warnings cover three-quarters of the front and back
of the main panel package and include a Canada-wide quitline phone
number and web address.

“The Heart and Stroke Foundation commends the federal government’s
continued tobacco reduction efforts, including strong graphic and
prominent warnings on tobacco packaging,” said Bobbe Wood, President of
the Heart and Stroke Foundation.  “Becoming smoke-free not only
improves the length and quality of your life, but also the lives of
those around you.”

The quitline connects smokers to free counselling over the phone,
provided by their province or territory, to help them quit. The web
address allows smokers to access online smoking cessation resources
from provincial, territorial and federal government websites.

“Mackenzie and I would never have envisioned the events that are now
unfolding,” said Pat Tarbox in a statement today. “Barb’s message is as
loud and clear as ever, and she would have been taken aback at the
magnitude of the work being done since her original campaign. We look
forward to seeing fewer and fewer youth smokers – just what she

In 2010, the smoking rate among Canadians aged 15 and older was 17%, an
all-time low. The new health warning messages and quitline are part of
the Harper Government’s ongoing efforts to preserve the gains made in
recent years and to continue the downward trend on smoking prevalence.

More information on the new health-related labels can be found on the Health Canada website.

Please also visit our new, updated quit smoking information on the Healthy Canadians website.

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SOURCE Health Canada

Source: PR Newswire