Eyeglasses.com Published “How to Buy Eyeglasses: A Consumer Buying Guide for Eyewear”
REDDING, Conn., June 20, 2012 /PRNewswire/ — Eyeglasses.com released a new 110-page publication, “How to Buy Eyeglasses: A Consumer Buying Guide for Eyewear.” Find this free Guide in the “Consumer Guide” section of the Eyeglasses.com website.
Eyeglasses.com published “How to Buy Eyeglasses: A Consumer Buying Guide for Eyewear” in response to questions from customers who could not find information elsewhere. James Hilford, President of Eyeglasses.com, stated, “It is amazing how little information is available to consumers about eyeglasses and prescription lenses. Consumers can access product information on virtually every consumer appliance, spending an hour of research before making a $250 purchase — but not when it comes to eyewear.”
Internet shoppers do spend time researching their purchases, and call Eyeglasses.com daily for basic eyeglasses information. In response to this demand, Eyeglasses.com published the Guide. Reading the Guide, consumers can learn about the features and benefits of different eyeglass lenses (progressive, bifocal, single vision), lens coatings (anti-reflective coating, anti-scratch coating), new lens technology (sun-sensitive lenses, digital lenses). With this information, consumers can choose the best lens features for their needs, and avoid unnecessary lens features.
Retail eyewear stores do not offer books or information about their trade. With the Guide, consumers can make their own choices. For example, the Guide offers comprehensive information about different eyeglass frame types, eyeglass frame materials, and eyeglass frame features. There is even a section about “How to Buy Glasses Online.”
Mark Agnew, Founder and CEO of Eyeglasses.com, said, “We are thrilled to be able to offer this free service to consumers. Now, eyewear shoppers both on and off the internet can educate themselves before making this important and expensive purchase. Many people need eyeglasses; spending time learning about eyeglasses is critical to finding the best glasses for their needs.”
Corporations, government agencies, and insurance companies can distribute the Guide to reduce employee and beneficiary eyewear costs. Through education, consumers can learn how to buy fewer unnecessary features, lower their costs for eyeglasses, and find better quality frame and lens types. The Guide can also help consumers access the internet for their eyewear purchase which increases their selection, and could reduce the cost of out-of-network reimbursements for eyewear benefit plans.
“How to Buy Eyeglasses: A Consumer Buying Guide for Eyewear” is available for free on the Eyeglasses.com website, at this address: http://www.eyeglasses.com/consumer_guide.html
Eyeglasses.com can also offer the Guide in digital and print form to corporations and for insurance distribution.
Eyeglasses.com is a leading online eyewear store, specializing in high-quality prescription lenses, glasses frames, and sunglasses. Since 1999 the motto, “Our Vision is Service” has been delivered to customers through three main channels:
1) Listening: We listen to customers’ needs, and then look for perfect solutions.
2) Information: We provide a massive catalog of over 200,000 glasses frames, search and sort functionality, patented Virtual Try On software, Lens Wizard, and a complete “How to Buy Guide.” We constantly add more content and tools to serve our customers with information.
3) We offer fair pricing, easy return policy, free shipping, “Perfect Lenses Guarantee,” and at least a one-year warrantee on all products. We specialize in high quality prescription lenses, and we never sell low-quality goods or services. We have earned the highest A+ rating by the Better Business Bureau for over ten years.