Immortum Breathes Life Into End of Life Care

CHICAGO, June 28, 2012 /PRNewswire/ –

The website Immortum.com [http://www.immortum.com ] is set to re-launch today in order
to coincide with the opening of the Compassion & Choices Conference in Chicago. The
website tool is dedicated to helping the terminally ill “preserve and make use of their
life’s knowledge for the benefit of people they choose” while preserving their privacy.

http://www.immortum.com/chronicles

It will enable a significant number of people facing end of life issues to be
connected under one address. Founder David Levey revamped the site to give patients and
their families a network of caring and understanding.

“The first Immortum lacked proper privacy, anonymity and some key components,” said
Levey, entrepreneur. “The health industry has told me what they want, and I’ve listened.
If Immortum could connect users to experts in the field, then the site could develop into
a great asset for patients and their families. Now it’s designed to be a forum for the
experts as well.”

http://www.immortum.com/forum-index

Levey said the “core mission” of Immortum is still intact and will stay free to users.
His inspiration for creating the site came through the experiences of a little girl who
lost her mother. “It was a life changing experience to see her devastated,” said Levey,
the father of a young child himself. “That girl would not have her mum when she graduated
from high school, experienced her first kiss or had her first child. That was how Immortum
was born.”

http://www.immortum.com/inspiration

The site is now more user-friendly and integrated for gathering chosen friends through
modern methods of connectivity. Patients can leave messages to their loved ones to be
posted immediately or in the future. Privacy and posting is set by the patient. The new
site has a patient message board capability where friends and loved ones can post
encouragement and photos. http://www.immortum.com/messages

Levey said that having experts at hand for the patients could benefit the users and
health professionals. “By connecting the experts to those in need, we’ve developed a
powerful tool,” said Levey. “I have a whole army of experts and patients behind me that
made the new Immortum possible. Patients can now ask questions of hospice experts, clergy,
nurses, doctors and industry leaders. Those experts can talk to one another, sound off on
what’s working, and even complain about what’s not.”

Contact – David Levey

SOURCE Immortum Limited