Last updated on April 17, 2014 at 1:21 EDT

Advisory – “Lightning Rod”: A New Potentially Dangerous IT Erotics’ Product Removed from Sale

July 6, 2012

OTTAWA, July 6, 2012 /CNW/ -

The issue:  

“Lightning Rod,” an unauthorized sexual enhancement product, has been
removed from sale from various retail outlets in Ontario, British
Columbia and Saskatchewan after testing by Health Canada identified a
hidden ingredient (hydroxythiohomosildenafil) that may pose serious
risks to the health of Canadians.

Who is affected:

Canadians using “Lightning Rod,” particularly individuals with heart
problems, those at risk of stroke or those taking any nitrate drug
(e.g. nitroglycerine).

“Lightning Rod” was distributed by the company IT Erotics to Hastings
Novelty in Vancouver, B.C.; Ultimate Amore in Burnaby, B.C.; O! Behave
in Surrey, B.C.; Source Adult in Coquitlam, B.C., Delta, B.C., Maple
Ridge B.C. and Vancouver B.C.; Source Adult in Saskatoon, Saskatchewan
and Concourse Pharmacy in North York (Willowdale), Ontario. As of July
4, 2012, Health Canada had not received any adverse reactions reports
associated with the use of this product.

    |What consumers should do:                                            |
    |                                                                     |
    |                                                                     |
    |    --  Speak to your healthcare practitioner about any questions or |
    |        concerns regarding this product.                             |
    |    --  Contact the company, IT Erotics, at 604-540-4238 or          |
    |        1-888-385-1188 for information on the recall of this product.|
    |    --  Report any adverse reaction you suspect may be related to    |
    |        this product to Health Canada (see below).                   |
    |    --  Read the label of the products you buy to verify that they   |
    |        have been assessed by Health Canada for safety, effectiveness|

What Health Canada is doing:

Health Canada is monitoring the voluntary recall by IT Erotics and has
requested that it stop selling unauthorized health products. In the
past, IT Erotics has recalled several potentially dangerous dietary
supplement products in addition to other potentially dangerous sexual
enhancement products that contained hidden ingredient.

As this is not the first time that Health Canada has communicated on
products recalled by IT Erotics (see links below under Related Health
Canada Web content), Health Canada would like to remind Canadian
retailers that the sale of health products are governed by the Food and Drugs Act and its Regulations and the sale of unauthorized products is against the law. Retailers
found selling unapproved products may have them seized by Health Canada
or by various law enforcement authorities.


Health products that have been authorized for sale by Health Canada will
have an eight-digit Drug Identification Number (DIN), a Homeopathic
Medicine Number (DIN-HM) or a Natural Product Number (NPN) on the
label. Some natural health products may have an Exemption Number (EN),
which indicates that the product is legally available for sale while
Health Canada is reviewing its application for licensing.

Hydroxythiohomosildenafil is an unauthorized substance similar to

Sildenafil is a prescription medication used to treat erectile
dysfunction and should only be used under the supervision of a health
care practitioner. Sildenafil should never be used by individuals
taking any kind of nitrate drug (e.g. nitroglycerine) as it can cause
potentially life-threatening low blood pressure. People with heart
problems including high blood pressure, a history of heart attack,
stroke, abnormal heart beat or chest pain are at higher risk of
cardiovascular side effects if they engage in sexual activity,
including if they take sildenafil to help them achieve an erection.
Other possible side-effects of using sildenafil include headache,
facial flushing, indigestion, dizziness, abnormal vision and hearing

For more information:

Consumers and health professionals wanting more information about this
advisory from Health Canada can contact the Public Enquiries Line at
613-957-2991, or toll free at 1-866-225-0709.

Media enquiries related to this Advisory should be directed to Health
Canada Media Relations at 613-957-2983.

How to report side effects to health products to Health Canada:

        --  Call toll-free at 1-866-234-2345
        --  Visit MedEffect Canada's web page on
            Adverse Reaction Reporting
            for information on how to report online, by mail or by fax.

Related Health Canada Web content:

        --  Advisory (May 23, 2012):
            Removal of Potentially Dangerous Products from Retail Locations in B.C.
             and Saskatchewan
        --  Advisory (August 19, 2010):
            Unauthorized ExtenZe Sexual Enhancement Supplements May Pose Health
        --  Advisory (August 18, 2010):
            Unauthorized Health Product: "SeXXX DRIVE" May Pose Serious Health Risks
        --  Advisory (July 22, 2010):
            Unauthorized Health Product: "SX Male Enhancement" May Pose Serious
             Health Risks

Stay connected with Health Canada and receive the latest advisories and
product recalls using these social media tools: http://www.hc-sc.gc.ca/home-accueil/sm-ms/index-eng.php


SOURCE Health Canada

PDF available at: http://stream1.newswire.ca/media/2012/07/06/20120706_C6779_DOC_EN_16042.pdf

Source: PR Newswire