Mazola® and Celebrity Chef LaLa Team Up to Introduce New Mazola® Sobrecitos(TM) Bouillon Packets with all Natural Sea Salt
OAK BROOK TERRACE, Ill., July 16, 2012 /PRNewswire/ — Adding flavor to family favorites just got easier with help from new Mazola® Sobrecitos(TM) bouillon packets from ACH Food Companies, Inc. Dissolving completely and instantly, convenient Mazola® Sobrecitos(TM) bouillon packets save busy Latinas valuable time in the kitchen and eliminate the worry of serving an unwanted, undissolved chunk of salty bouillon cube with tonight’s dinner. Available in savory chicken and tomato flavors, Mazola® Sobrecitos(TM) bouillon packets deliver the taste expected from traditional cubes more easily plus feature the goodness of all natural sea salt. Look for Mazola® Sobrecitos(TM) bouillon packets now in regional and national grocery stores nationwide.
In celebration of the launch, national television personality and celebrity nutritionist Chef LaLa has partnered with the Mazola® brand team to highlight how Mazola® Sobrecitos(TM) bouillon packets help make preparations for traditional Hispanic dishes quick and easy. A well-respected health advocate within the Latino community, Chef LaLa helps women cook healthier, less fattening versions of family favorites. Her recipes showcase how savvy solutions like Mazola® Sobrecitos(TM) bouillon packets ensure each bite delivers authentic flavor.
“There is always a lot to juggle in the kitchen so I appreciate smart solutions like Mazola® Sobrecitos(TM) bouillon packets that save time without compromising on flavor,” said Chef LaLa. “The pre-measured stick packs of granular bouillon are an improvement on cubes, which are hard to dissolve, and quicker than measuring out spoonfuls from a jar. Whether a working mom or a professional chef (or both like me), it makes a difference.”
Chef LaLa’s recipes, such as baked Cojita Chicken Fingers and Nopales with Red Sauce, give a healthy twist to family favorites and will debut on the Mazola® web site (www.mazola.com/spanish/inicio.aspx) and new Spanish-language Facebook page (www.facebook.com/MazolaEspanol) beginning in July. Each mouth-watering dish leverages Mazola® Sobrecitos(TM) bouillon packets to enhance the natural flavors of the various fresh ingredients so the tastes are distinctive yet deliciously complementary. Several entrees are inspired by her mother and grandmother, who often used bouillon as a secret ingredient for a wide range of dishes, and since they lived along Mexico’s coast they also favored sea salt.
“Comfort food won’t be comforting if the familiar taste isn’t there to remind us of home,” said Chef LaLa. “My recipes take out the fat but keep in the flavor with help from Mazola® Sobrecitos(TM) bouillon packets. And I especially feel better about seasoning my dishes with all natural sea salt since it is less processed.”
Mazola® Sobrecitos(TM) bouillon packets are premium ingredients made with all natural sea salt, which is less refined than table salt. Each bouillon packet is fat-free and cholesterol-free. One Mazola® Sobrecitos(TM) packet of granular bouillon is the equivalent of one bouillon cube with no measuring required.
“Bouillon is a pantry staple in Hispanic households,” said Clare Reynolds, Mazola Brand Manager of Innovation and New Products. “We focused on better dissolvability knowing this improvement would impact so many favorite recipes and give busy Latinas what they want most: more time to focus on family.”
About Mazola® Products
Since its creation in 1911, the Mazola® brand has delivered great tasting, high-quality products to families across the world. With products ranging from cooking oils and sprays to bouillon, all products in the Mazola® family from ACH Food Companies, Inc. accentuate food’s natural flavors and are naturally cholesterol-free.
About ACH Food Companies, Inc.
ACH Food Companies, Inc. manufactures, markets and sells a premier branded portfolio of cooking oils, spices and seasonings and baking ingredients in the consumer and foodservice channels in the US, Canada, Puerto Rico and Mexico, all of which are either #1 or #2 brands in their categories. As one of the largest branded consumer oil manufacturers and marketers in North America, the cornerstone of ACH’s portfolio features Mazola® oils (www.mazola.com), the leading corn oil brand in the USA and Canada, and Capullo® oils (www.alimentoscapullo.com), the leading premium canola oil brand in Mexico. ACH is a subsidiary of London-based Associated British Foods, plc (ABF), an international food, ingredients and retail group.