Biotech Distributor BDI Pharma Launches New Mobile Website
Custom interfaces for mobile phones and tablet devices create user-friendly options for accessing resources while on the go.
Columbia, SC (PRWEB) July 25, 2012
BDI Pharma, Inc. (BDI), the nation’s fastest growing national distributor of specialty biotherapeutics, launched a new mobile optimized website for smart phones and tablet devices earlier this month. The site, http://www.bdipharma.com (also accessible at http://www.ivig.com) is designed to offer all of the most commonly used resources from the company, now in a mobile-friendly format.
“One of the things that we have always been proud of at BDI Pharma is the amount of resources available through our extensive, open-access website” stated Brad Davis, Assistant Vice President of Marketing for BDI Pharma. “With growing trends in mobile access and tablet use, the obvious next step was for us to make these valuable resources accessible to healthcare professionals on the go. Package Inserts, Material Safety Data Sheets, our annual Comparison Charts (IVIG and other protein therapies) and continually updated reimbursement codes are just a few of the resources now easily accessed from mobile phones. And when opened using a tablet device, visitors can flip through our full color Quarterly Product Catalog and even log-into our online ordering system.”
The mobile version of BDI´s website is automatically opened by visiting the same URL as BDI´s regular website, http://www.bdipharma.com, via a mobile device. Marketing pieces from BDI Pharma have also begun to utilize a QR code for reaching the new site. Brad Davis adds, “The use of these two-dimensional codes is an increasingly popular new way of directing visitors to a URL, or any other pre-determined location. By using any free barcode scanner app, a mobile phone´s camera can snap a shot of the QR code and our mobile website opens instantly.”
About BDI Pharma, Inc.
Since 1995, BDI Pharma has defined its customer-centric approach to serving the nation’s healthcare community through innovative supply solutions, unparalleled customer service, extensive product knowledge, 24/7 emergency availability and urgent-need delivery. An open-access resource for reference material, educational literature, market data and online ordering, bdipharma.com (ivig.com) has become an industry-renowned point of reference. Proprietary programs for comprehensive reimbursement services — bdiaccess.com; specialty veterinarians — 4legpharma.com; product consignment — consignadvantage.com; resources for flu vaccine and general vaccines/immunologics — securivax.com; and purchasing programs — securigam.com and qoreprogram.com round out a family of solutions tailored to the needs of the healthcare community at large.
BDI Pharma´s portfolio includes IVIG, branded and generic specialty pharmaceuticals, chemotherapy products, vaccines, albumin, coagulation factors, high-titer or “hyper” immune globulins, and other specialty injectables. BDI Pharma is recognized as an “ADR,” or Authorized Distributor of Record, for all of the manufacturers it represents.
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