The Broken Promises Coalition Talks About Technology’s Influence on Marital Tradition and Wedding Rings

July 26, 2012

As online gift registries, e-vites, and consumer reviews become predominant factors of wedding planning, the Broken Promises Coalition speaks about the importance of balancing innovation with tradition.

Bohemia, NY (PRWEB) July 26, 2012

On July 26, 2012, the Broken Promises Coalition released a statement following an article indicating major shifts in marital traditions due to technology that emphasizes the coalition´s belief that the bridal jewelry industry must honor timeless tradition even as society´s demands incorporate contemporary needs.

According to The Huffington Post, new trends in wedding planning include online gift registries and e-vites over traditional invitations are becoming increasingly predominant for couples planning their weddings. The article also offers helpful ways for engaged couples to balance innovation with tradition for all generations. The Broken Promises Coalition believes that the incorporation of technology and social media into wedding planning can still help uphold tradition and has launched two digital initiatives — an online petition and a collection of testimonials from dissatisfied owners of tungsten carbide wedding rings, to spread awareness about the bridal jewelry industry.

“The use of social media and the internet to plan weddings does not mean an abandonment of past traditions, it means a new options and ways to adapt old traditions into something new so that every generation can appreciate it. This is one of the reasons we believe that the bridal jewelry industry needs to begin disclosing information about tungsten carbide, as the public moves towards contemporary metals for their wedding rings. We’ve collected over 300 testimonials from dissatisfied owners of tungsten carbide rings and we find more every day, it´s important that they´re made aware of the truth,” says Clay Darrohn, Broken Promises representative.

Tungsten carbide is a brittle compound that, when fatigued from daily use, can break or shatter — a fact that most brides and grooms are unaware of. Broken Promises believes that the public has a right to know this information before they even consider purchasing a tungsten ring. This is done with the hope that the newlyweds can carry with them for their entire lives the same rings that they have had blessed and used to exchange vows.

The Broken Promises Coalition is currently sponsoring a petition demanding that retailers be upfront regarding the truth about tungsten carbide. For all consumers who believe that love, vows, promises, and the rings that represent them should last a lifetime, this petition is available through the Broken Promises Facebook page.

Broken Promises is a grassroots consumer advocacy group dedicated to raising awareness about misleading information regarding tungsten carbide wedding rings. Started in April of 2012, Broken Promises is a group of concerned consumers dedicated to sharing information about the brittle nature of tungsten rings to brides and grooms to-be.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9737174.htm

Source: prweb

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