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Lashem Gains Distribution as Demand for Natural Eyelash Enhancing Products Grows

August 20, 2012

Lashem is gaining distribution in key retail accounts, including drugstore.com, as a result of competitive eyelash growth products recently being recalled as well as consumer concerns regarding the potential side effects from ingredients in many eyelash serums.

Azusa, California (PRWEB) August 20, 2012

Lashem is gaining distribution in key retail accounts, including drugstore.com, as a result of competitive eyelash growth products recently being recalled as well as consumer concerns regarding the potential side effects from ingredients in many eyelash serums. As demand for natural products has increased, the 97% natural formula for the Lashem Lash Gel has also seen a 500% increase in distribution and sales.

Chrislie´s President, Rhonda Baron commented that, “when we introduced the Lashem brand we were determined to find a natural, efficacious way to enhance eyelashes without the use of harmful ingredients. We are thrilled and honored to be experiencing such success with this formula and to partner with great retail companies such as drugstore.com. ”

Recognizing the opportunity that existing for a drug free, natural product in the eyelash enhancement category, Chrislie Formulations introduced Lashem Measurable Difference Lash Gel to the US market earlier this year. The Lashem Gel is drug free, 97% natural, and is proven to be safe and effective. In addition, their products are paraben, prostaglandin and fragrance free and are never tested on animals. Lashem provides actual clinical studies to back up their claim of at least 72% thicker and more luscious lashes in as little as 6 weeks. Lashem´s Measurable Difference Lash Gel delivers essential proteins, vitamins and rejuvenating ingredients to nourish and plump eyelashes without the worry of side effects.

According to 101Eyelashes.com, an ingredient in question in some eyelash serums is a prostaglandin analog, Latanoprost, which was used in replacement of a previous active ingredient and prescription drug, bimatoprost. Latanoprost works very similar to bimatoprost and is used as a drug for glaucoma, but not approved for cosmetic purposes. Side effects of prostaglandin have been said to be a permanent darkening of the eye color from blue or green to brown, eyelashes turning brittle, itching, irritation and discoloration of the skin around the eyes.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweblashem/natrual-eyelash-enhancing/prweb9806155.htm


Source: prweb



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