Concerned Father Creates Ingenious Product to Raise Money for Childhood Obesity
WOD Toys, LLC, creator of children´s toys that mimic gym equipment, turns to crowd funding as a means to move into mass production and expansion of its product line.
Marysville, WA (PRWEB) August 22, 2012
WOD Toys, LLC, a Seattle-based toy company, is announcing that it will soon begin mass production of its product line. WOD Toys is one of those unique companies based on an idea whose time has come. They manufacture toys designed to resemble actual work-out equipment that adults might use in the gym. On April 4th, 2012, they launched a limited line of Fitness toys for kids ages 3 and up. Today, they are gearing up for mass production of an extended line of toys which will encourage children to associate fun with fitness.
According the CDC, childhood obesity has more than tripled in the last thirty years. This alarming fact was so disturbing to father, Ernest Haekel Ebio, that he came up with an ingenious way to get kids interested in staying fit and healthy. His toys are small-scale versions of famous gym equipment normally used in CrossFit® training, like the Olympic weightlifting barbell, medicine ball, Plyo Box, and kettlebell. The toys are not intended to be used as actual fitness equipment. Instead, they are focused on giving children a lightweight version of popular gym equipment that they can enjoy playing with during their parent´s work-out time.
This revolutionary concept has caught on so well that the toys have been featured on CNN Money, and Komo 4 news. Bloggers and product review websites are also buzzing with conversations about the effectiveness of the products. CEO, Ernest Haekel Ebio is reaching out to parents and supporters using Indiegogo, a crowd funding platform. He is seeking financial support in order to move into mass production of his products. Ebio would like to expand the product line as well. Though the cost of manufacturing children´s toys can be astronomical, he feels there are many parents and grandparents out there who believe that a healthy future for our kids is worth investing in.
Said Ebio recently, “We need the support of those who truly believe in a healthy tomorrow for our children. I´m just a concerned dad, but I know that with the help of others who want to see our kids get back to a healthy lifestyle, we can all make a difference. One of my greatest joys as a dad is seeing my little girl playing with her Kettle plush. I feel confident that she´ll grow up with a positive attitude about fitness.” Those who would like to support this enterprise can give online at the Indiegogo website and in return receive perks such as WOD toys or logo placement on the toy packaging.
WOD Toys has distribution channels across the US as well as in Australia. Since their auspicious beginnings, they have sold nearly 2,000 units to parents who understand the importance of good health for their whole family. They now have nearly 4,000 Facebook fans and their popularity is growing by leaps and bounds.
About WOD Toys
WOD Toys offers an intelligent alternative to parents looking for toys to encourage their children to become more active. The Seattle-based company believes it can bring a new consciousness to consumers regarding fitness for kids. Long range plans include an extensive line of kid-friendly toys resembling popular work-out equipment.
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