Last updated on April 16, 2014 at 8:29 EDT

YOTEL New York Trades In Its Signature Purple Sign For Susan G. Komen Greater NYC’s City In Pink

September 5, 2012

NEW YORK, Sept. 5, 2012 /PRNewswire/ — YOTEL New York is participating in this year’s Susan G. Komen Greater NYC Race for the Cure in a special way. In addition to hosting the official City in Pink reception sponsored by the Greater NYC Affiliate of Susan G. Komen for the Cure®, YOTEL New York will trade in its usual purple neon hue for bright pink on September 5, 2012, through the end of Race Day on Sunday, September 9.

“We were happy to forego our signature purple signage in order to participate in Komen Greater NYC’s City in Pink initiative,” said Jo Berrington, Marketing Director of YOTEL. “We hope that our participation in City in Pink – along with the YOTEL New York official team’s participation in the Komen Greater NYC Race for the Cure on September 9 – will help to raise awareness for this fine organization and help ensure their continued success in the realm of funding local breast health programs as well as breast cancer research.”

City in Pink is an annual citywide event fostering breast cancer awareness, honoring breast cancer survivors and remembering those who have lost their lives to the disease during which a selection of buildings, stores and landmarks throughout the iconic New York City skyline glow pink during Race Week. To kick it all off, an official City in Pink event is being held at YOTEL New York the evening of September 5 featuring a cocktail reception and silent auction. Donations to the auction include a two-night stay at YOTEL New York.

To further assist the cause, YOTEL New York has created a limited-edition pink water bottle that will be sold at Mission Control on FOUR starting September 5 through October 31. For every $12 pink water bottle sold, YOTEL will donate 50 percent of the proceeds to the Greater NYC Affiliate of Susan G. Komen Race for the Cure®. In addition, for the same period of time, a special pink dessert will be added to the menu at DohYo on FOUR. For every pink dessert sold, YOTEL will donate $1 to the Greater NYC Affiliate of Susan G. Komen for the Cure®.

For more information about Susan G. Komen Greater NYC or YOTEL, visit www.komennyc.org or www.yotel.com.


Source: PR Newswire