Last updated on April 16, 2014 at 14:11 EDT

Revolutionary Device for Premature Ejaculation Treatment

September 6, 2012

LONDON, September 6, 2012 /PRNewswire/ –

A newly approved treatment for men experiencing premature ejaculation (PE) was
unveiled at the World Congress of Sexual Medicine in Chicago on Monday, the 27th of August

http://photos.prnewswire.com/prnh/20120906/559405 )

Dr Andy Zamar [http://www.psychiatrycentre.co.uk/about-us/dr-andy-zamar ] presented
climax control training device and programme Prolong TM
[http://www.aboutpe.com/treatment-of-premature-ejaculation/prolong ], which has been found
to prolong the time to ejaculation by an average 11 fold.

The device, to be used in conjunction with the start-stop technique, is: substantially
cheaper than current available treatments for PE
[http://www.aboutpe.com/treatment-of-premature-ejaculation/comparison-chart-for-pe-treatments ]
; free from side effects; provides long-term effects; and requires no prescription or
medical consultations.

Prolong TM was developed in 2008, after independent clinical trials in London
University Teaching Hospitals in 2004, where the prototype in conjunction with the
programme was compared to an active control, the Gold Standard treatment, rather than a
placebo. In the trial, 61 per cent of men reported lasting 11 times longer during
intercourse after using Prolong, compared to three fold improvements in 40 per cent of men
who had undergone Teaching Hospital standard Psychosexual Therapy.

Creator and Harley Street Psychiatrist Dr Zamar said:

“Roughly 30% of men experience premature ejaculation at some point in their lives.
While there are a number of current treatments available including Psychosexual Therapy,
SSRIs and local anaesthetics, I realised there was a need for an effective, discreet, side
effect free and affordable treatment that’s easy to access.

“The independent clinical trials have proven the benefits Prolong can make to the
lives of men and, subsequently, their partners, so hopefully the availability of the
device will mark the beginning of the end to the suffering caused by premature

In light of the clinical trial results, Dr Zamar recommended that Prolong TM should be
the first line treatment for PE as well as used alongside other treatments, as the
programme has no harmful effects. The presentation was peer reviewed and was published in
the August issue of the Journal of Sexual Medicine in the proceedings of the World Meeting
on Sexual Medicine 2012.

Prolong TM is an approved treatment for climax control in Europe, available on the
Internet at http://www.aboutpe.com and in the UK from April 2012.

Note to Editors:

        - Prolong costs GBP160 while Psychosexual Therapy costs GBP600-GBP800
        - Based on the expected large effect size of Prolong TM and a study power of 80%
          (the globally accepted clinical trial standard), it was calculated that 52
          participants were to be enrolled in the clinical trial.
        - Comparing the effect sizes of Prolong TM with other effective treatments-
          Antidepressants have an effect size in the treatment of depression of 0.31, local
          anaesthetics and antidepressants have an effect size of between three and six in the
          treatment of PE, whilst Prolong has an effect size of 11 for the treatment of PE,
          making Prolong TM 2-3.5 times more effective than other treatments for PE.
        - Benefits were noted at week one, were maximal at week six and lasted at least
          three months after the programme was completed.
        - Prolong is approved in the 31 countries of the European Economic Area, for
          Climax Control training as a Class II a medical device.



SOURCE The London Psychiatry Centre

Source: PR Newswire