$1 Million Global B.R.A.I.N. Prize Announced by Israel Brain Technologies

JERUSALEM INTERNATIONAL CONVENTION CENTER, Israel, September 12, 2012 /PRNewswire/ –

Israel Brain Technologies (IBT), a new initiative inspired by the vision of Israeli
President Shimon Peres, is announcing the launch of its $1m global B.R.A.I.N. Prize
(Breakthrough Research And Innovation in Neurotechnology). The launch will be followed by
a “fireside chat” by President Peres.

The million-dollar prize will go to an individual or team throughout the world who can
demonstrate an extraordinary breakthrough in brain technology with global implications.

The B.R.A.I.N. Prize aims at engaging the best and brightest minds across the planet
to spark a new wave of neurotechnology innovation. The prize will also showcase Israel as
an international hub for innovation in brain research and technology, helping position
Israel as not only the “Startup Nation,” but also the “Brain Nation.”

“There is no doubt that brain research in the next decade will revolutionize our lives
and impact such major domains as medicine, education, computing, and the human mind, to
name but some. Moreover, it will not only relieve the suffering of patients of such
debilitating diseases as Parkinson’s and Alzheimer’s, but it will also engender large
economic rewards as well,” according to President Peres. “With its reputation as a
‘start-up’ nation, renowned for its innovative and creative initiatives and its focus on
science and technology as an engine for economic development, Israel is well-positioned to
assume a leadership role in the emerging neurotechnology industry that promises to make
the world a better place.”

Prize winners could, for example, help treat neurological disorders like Alzheimer’s,
Parkinson’s, depression, PTSD or even sports-related brain trauma. Or they could create
the next cutting-edge brain-inspired technology that will alter our day-to-day lives.

The international judging committee will be composed of distinguished leaders in
neuroscience, technology and business.

“The B.R.A.I.N. Prize will bring together the best minds across geographic boundaries
to create the next generation of brain-related innovation, from Brain Machine Interface to
Brain Inspired Computing to urgently-needed solutions for brain disease,” says Dr. Rafi
Gidron, Founder and Chairman of IBT. “It’s a global brain-gain. Our aim is to open
minds… quite literally.”

“President Shimon Peres has a special vision: to make Israel a global center for
advances in neurotechnology and brain-related treatments. We invite others to share this
vision, and for innovators around the world to enter the B.R.A.I.N. Prize competition, so
we can tackle some of the most exciting challenges facing our planet,” said IBT Executive
Director Miri Polachek.

The Prize will be awarded at IBT’s Global Brain Technology Conference in 2013.
Interested contestants can visit http://www.IsraelBrain.org to receive more
information and to apply online.

About Israel Brain Technologies

Inspired by the vision of Israeli President Shimon Peres, Israel Brain Technologies
(IBT) has embarked upon a mission to advance Israel’s neurotechnology industry and
establish the country as an epicenter of global brain technology and related research.

IBT, a non-profit organization, promotes multi-disciplinary research and development
projects in Israel and collaboration between the Israeli brain ecosystem and the global
community of researchers and innovators.

IBT is led by a team of technology entrepreneurs and life science professionals, and
is advised by a panel of renowned academic, industry and public sector representatives
including two Nobel Prize Laureates.

        CONTACT:
        Jon Elkins
        IBT Communications Team
        +972-52-833-8621
        jon@headline-media.com

SOURCE Israel Brain Technologies (IBT)