LuRong Living Launches the First Nationwide Paleo Challenge
LEWES, Del., Sept. 18, 2012 /PRNewswire/ — LuRong Living has launched the first national paleo challenge to be held in CrossFit gyms across the United States. The LuRong Living Paleo Challenge is open to all active members of a US CrossFit Affiliate and runs for 9 weeks from September 17, 2012 to November 18, 2012.
The LuRong Living nationwide paleo challenge is about life-transformation through education, nutrition, and fitness. The challenge has been designed to be the catalyst for change so the competition is open to all active levels of CrossFitters based on an equally weighted scoring system that rewards performance, diet, and improvements. Deeply rooted in philanthropy, LuRong Living is also committed to changing the lives of others through charity, so a portion of all proceeds is being donated to Steve’s Club, The Claudio Reyna Foundation, and The Mission Continues.
LuRong Living has built a comprehensive proprietary online tracking and competition platform that brings this campaign to life and unites CrossFitters throughout the country under a single virtual roof, providing an opportunity to compare results to others throughout the country. It also allows the trainers of each gym to validate the competitors’ daily performance to ensure accuracy.
LuRong Living has teamed up with sponsors throughout the country to create a prize pool of over $85,000. The Gold Level Sponsors are TheShoeMart, Life AsRx, Progenex, and HI-TEMP Inc. The affiliate grand prize is a gym makeover package worth $50,000.
“LuRong Living and CrossFit are similar in that we are passionate communities focused on improving lives through diet, education, and exercise,” said Adam Greenberg one of the founding partners of LuRong Living. “We are extremely excited to launch this first challenge that we believe will revolutionize the sport and unite people across the nation under one roof.”
About LuRong Living
LuRong Living is a nutrition company dedicated to changing lives. LuRong Living’s core product offering is LuRong Living Essential, all natural Deer Velvet Antler.
LuRong Living Essential utilizes a proprietary processing method to maintain the nutrients of velvet antler in their natural state, as a whole food. In this pure form, it contains several vital nutrients that make it a powerful nutritional alternative to improving joint mobility and function, decreasing joint and muscular discomfort, decreased soreness and fatigue post workout, and accelerating recovery time after injury or surgery.
SOURCE LuRong Living