Celestial Seasonings® Expands Its Natural Shot Line with ENERJI(TM) Green Tea Energy Shots
BOULDER, Colo., Sept. 27, 2012 /PRNewswire/ — Celestial Seasonings(®), a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), has announced the launch of ENERJI((TM)) Green Tea Energy Shots – great-tasting, single-serve and shelf-stable energy shots that combine naturally energizing green tea with a special blend of B-vitamins and ginseng for a natural energy boost. ENERJI Shots join Kombucha Energy Shots in the Celestial Seasonings Natural Shots product line, giving consumers another natural alternative for their energy needs.
“We know there’s strong consumer demand for natural energy alternatives, so we’ve added ENERJI shots to our natural shot line for consumers who want to enjoy the benefits of energy shot products while still making choices they feel good about,” said Blake Waltrip, vice president and chief marketing officer at Celestial Seasonings, Inc. “As a trusted tea company with a strong history in wellness, we’re very serious about creating innovative products that meet the specific needs of our health-conscious consumers and also reflect our brand’s mission and values.”
Unlike many of the energy shot products in today’s marketplace, Celestial Seasonings ENERJI Shots are powered by natural caffeine from green tea and green tea extract, with no artificial flavors, colors, sweeteners or preservatives. The energy shot segment is expected to grow 116 percent in sales between 2011 and 2016, according to Mintel, and Celestial Seasonings expects that the increased popularity of natural shot alternatives will help drive that segment growth.
“Our society is becoming increasingly demanding, and many consumers are looking for natural products that help them keep up the pace,” said Jennifer Stolte, senior director of marketing at Celestial Seasonings, Inc. “We are supporting our consumers by offering energy alternatives that provide the boost they need with beneficial ingredients.”
Packaged in convenient 2.5 fluid ounce bottles, Celestial Seasonings ENERJI Green Tea Energy Shots are available in three flavor varieties: Citrus, Berry and Pomegranate Xtreme (with more caffeine and B-vitamins than regular ENERJI shots). ENERJI Shots can be purchased at shop.celestialshots.com and select online and local retailers.
Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious, all-natural specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique and healthful varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and natural shots. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand’s heritage. From calming and relaxing to refreshing and rejuvenating to everyday health and wellness support, there’s a Celestial Seasonings(®) product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.
The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings(®), Earth’s Best(®), Terra(®), Garden of Eatin’(®), Sensible Portions(®), Health Valley(®), Arrowhead Mills(®), MaraNatha(®), SunSpire(®), DeBoles(®), Gluten Free CafÃ©((TM)), Hain Pure Foods(®), Hollywood(®), Spectrum Naturals(®), Spectrum Essentials(®), Walnut Acres Organic(®), Imagine(®), Almond Dream(®), Rice Dream(®), Soy Dream(®), WestSoy(®), The Greek Gods(®), Ethnic Gourmet(®), Yves Veggie Cuisine(®), Europe’s Best(®), Cully & Sully(®), New Covent Garden Soup Co.(®), Johnson’s Juice Co.(®), Farmhouse Fare(®), Linda McCartney(®), Lima(®), Danival(®), GG UniqueFiber(®), Natumi(®), JASON(®), Zia(®) Natural Skincare, Avalon Organics(®), Alba Botanica(®), Queen Helene(®) and Earth’s Best TenderCare(®). Hain Celestial has been providing A Healthy Way of Life((TM)) since 1993. For more information, visit hain-celestial.com.
©2012 Celestial Seasonings, Inc. All rights reserved.
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SOURCE Celestial Seasonings, Inc.