Former Wall Street Executive Starts New Health Food Venture To Help Cancer Patients
NEW YORK, Sept. 28, 2012 /PRNewswire/ — The Big Apple is about to get a house call thanks to a former finance executive and her new business endeavor. Susan Bratton is bringing more than 25 years of experience representing healthcare corporations to the table with her new Manhattan-based company, Meals to Heal. The startup will offer weekly home delivery of fresh, nutrient-dense meals to cancer patients in the contiguous 48 states.
After witnessing close friends and family suffering from cancer, Bratton noticed their urgent need for high-quality foods and the difficulty both patients and caregivers had finding healthy meals that mitigated the side effects of cancer treatment. Lack of proper nutrition contributed to fatigue, weight loss, weakened immune systems and depression.
“Something had to be done,” said Bratton, founder and CEO of Meals to Heal. “The time and energy it takes to properly prepare food can be extremely taxing on patients, as well as caregivers. And they often don’t know what meals will alleviate nutritional side effects. Poor nutrition is indicated in 50 to 80 percent of all cancer patients. We hope to help by bringing balanced nutrition, tailored to help patients manage nutrition-related side effects, right to people’s doors.”
Meals to Heal employs oncology Registered Dietitians who hold the Certified Specialist in Oncology (“CSO”) credential, as well as a registered oncology nurse who holds the Oncology Certified Nurse (“OCN”) credential. Customers will be able to access this clinical team with their questions via telephone or internet.
“So many cancer patients struggle with proper nutrition,” states Dr. Elizabeth Chabner Thompson, MD, who is on the Scientific Advisory Board of Meals to Heal. “A service that provides convenient, safe and affordable nutrition could help many people undergoing treatment for cancer, supporting them through their treatment and preventing weight loss.”
Orders can be placed online for various meal programs, including 5-day and 7-day plans. In addition to home delivery of breakfast, lunch and dinner, patients will receive two daily snacks. Gift certificates and sample tasting packages are also offered. The Company will soon be offering a dinner-only option as well.
All fare from Meals to Heal is based on the proven Mediterranean Diet and meets the nutritional standards set forth by the USDA and the IOM. Entrees are paired with nutrient dense snacks to assist cancer patients in meeting their increased nutritional needs.
Meals to Heal
Meals to Heal is dedicated to making the lives of cancer patients and their caregivers easier and less stressful by providing services which relieve them of the significant time, energy and worry associated with ensuring proper nutrition for themselves and their loved ones. Meals to Heal provides a single, comprehensive solution to cancer patients’ and their caregivers’ nutritional needs through the home delivery of healthy, nutritious meals, in addition to a wealth of nutrition resources based on high-quality scientific studies and access to experienced oncology nutrition professionals. http://www.Meals-to-Heal.com
SOURCE Meals to Heal