Burj Al Arab to Sell Exclusive 24-Carat Rose Gold iPad to Raise Funds for Breast Cancer Awareness

DUBAI, UAE, October 1, 2012 /PRNewswire/ –

Burj Al Arab, the world’s most luxurious hotel, is launching the Pinking Burj Al Arab
campaign in support of Breast Cancer Awareness Month.

The highlight of the Pinking Burj Al Arab campaign is the exclusive one-of-a-kind
24-carat rose gold iPad created especially for the cause, with an engraved pink ribbon and
the hotel’s logo, available only at Burj Al Arab.

“Gold & Co. London is thrilled to be working with Burj Al Arab to support such an
extremely worthy cause,” said Amjad Ali, CEO of Gold & Co. London. “This 24-carat rose
gold iPad is the most unique product on the market. We would urge everyone to participate
and nominate generously, as they will not only own an exclusive product, but also
contribute to support a worldwide initiative.”

The “pink” iPad will be reserved in Burj Al Arab’s boutique for the person who will
nominate the best price for the item on the hotel’s Facebook page, with all proceeds going
towards Breast Cancer initiatives.

“We have a legacy of supporting Breast Cancer Awareness and lighting the sail in pink
for years now,” said Heinrich Morio, Burj Al Arab’s General Manager. “I am incredibly
proud of our comprehensive effort. This showcases our continuous support for a great
cause.”

Other initiatives designed especially for the Pinking Burj Al Arab campaign include
lighting the sail in pink with a projection of the pink ribbon logo and bespoke Pink
Indulgence food and beverage offerings, such as the Pink Tea and the “Bella Rosa” Pink
Cake. 50% of proceeds from the sale of the items will go towards supporting Breast Cancer
initiatives.

The Pinking Burj Al Arab campaign will start with the lighting of Burj Al Arab’s sail
in pink on Dubai Goes Pink day and will last throughout October. The luxury hotel in Dubai
[http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai/Burj-Al-Arab ] will join
a number of world famous landmarks that will be lit in pink as part of The Estee Lauder
Companies’ Global Landmarks Illumination Initiative, launched in honor of the Breast
Cancer Awareness Campaign.

About Burj Al Arab

Burj Al Arab is managed by Jumeirah Group, the global luxury hospitality company and a
member of Dubai Holding.

Burj Al Arab is designed to resemble a billowing sail and stands at a height of 321
meters. It is one of the most photographed structures in the world and has been
consistently voted the world’s most luxurious hotel, with features including in suite
check-in and check-out, reception desks on every floor, round-the-clock private butlers
and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites
range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as
well as six restaurants and conference and banqueting venues.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai
Holding, operates a world-class portfolio of hotels and resorts, including a Maldives
resorts [http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Maldives ] and a
luxury Rome hotel
[http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Rome/Jumeirah-Grand-Hotel-Via-Veneto ]
. Jumeirah Hotels & Resorts also includes Burj Al Arab, Jumeirah Beach Hotel,
Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat
Jumeirah in Dubai; Jumeirah Himalayas luxury hotel in Shanghai
[http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Shanghai/Jumeirah-Himalayas-Hotel ]
; Jumeirah Frankfurt in Germany; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain;
Pera Palace Hotel; as well as Jumeirah Carlton Tower and Jumeirah Lowndes 5 star hotels in
central London [http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/London ].
Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa
brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of
Hospitality Management; and Sirius, its global loyalty programme.

        PR Contact:
        Genevieve Picard
        Director of External Communications
        P.O. Box 73137
        Dubai
        U.A.E
        +971-4-364-7849

http://www.jumeirah.com

SOURCE Jumeirah Group