Last updated on April 21, 2014 at 9:29 EDT

Canadians with diabetes urged to share their stories for Diabetes Awareness Month

October 10, 2012

Have your voice heard this October and November at whatacuremeans2me.com

TORONTO, Oct. 10, 2012 /CNW/ – With more than nine million Canadians
living with diabetes or prediabetes, chances are, many Canadians know
someone living with the disease.

To mark Diabetes Awareness Month, the Canadian Diabetes Association is
introducing the “What a Cure Means to Mecampaign. The goal is to give a voice to people living with diabetes in
communities all across the country. Throughout the campaign, Canadians
will be encouraged to:

      1. Share their diabetes stories at
      2. Share their "What a Cure Means to Me" Facebook page with friends,
         family and online communities to raise awareness and funds
      3. Support Diabetes Awareness Month activities in their local

“Diabetes Awareness Month provides an opportunity for us to bring
together our community of more than nine-million Canadians who live
with diabetes or prediabetes,” says Michael Cloutier, president and CEO
of the Canadian Diabetes Association. “We want to shed light on their
challenges, celebrate their triumphs, and thank them for their
continuing support of each other and the Association. When we share our
heartfelt diabetes stories we all win.”

Getting involved in the Campaign is easy. Visit whatacuremeans2me.com to register, and then post a story from October 10 to November 30,
2012, to be eligible to win a dream vacation or other exciting prizes.
Family, friends and colleagues can show their support by sharing posted
stories with their online communities and by making a donation. “What a
Cure Means to Me” participants can also host their own local
fundraising events. “During the campaign, we will be providing
Canadians with the online tools they need to tap into their social
communities on Facebook and Twitter, and by e-mail. The more awareness
and funds we can generate, the more people we can help,” Cloutier adds.

Corporate sponsor Novo Nordisk Canada has joined the Campaign as a
Presenting Sponsor, Prize Sponsor and Matching Gift Sponsor. “Novo
Nordisk is extremely proud of our long history of supporting the
important work of the Canadian Diabetes Association, especially during
Diabetes Awareness Month, which gives all Canadians a special
opportunity to take action and make a real difference in the lives of
people living with diabetes in communities across the country,” says
Vince Lamanna, president of Novo Nordisk Canada. “Changing diabetes is
the clear ambition for our company. We are committed to achieving this
goal not only through research and innovation, but also through
education and support to empower people living with diabetes to live
fuller, healthier lives until a cure is found.”

Canada has one of the highest rates of diabetes and diabetes-related
mortality per capita in the world and costs our health-care system
nearly $12 billion annually. Unlike other chronic diseases, diabetes
can be managed effectively, allowing people with the disease to live
long and healthy lives.  Until a cure is found, there is a real need to
improve access to health-care to prevent devastating health
complications such as heart disease, stroke, blindness, kidney disease
and amputation. 

About the Canadian Diabetes Association
The Canadian Diabetes Association is a registered charitable
organization, leading the fight against diabetes by helping people with
diabetes live healthy lives while we work to find a cure. Our
professional staff and more than 20,000 volunteers provide education
and services to help people in their daily fight against the disease,
advocate on behalf of people with diabetes for the opportunity to
achieve their highest quality of life, and break ground towards a cure.
Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

About Novo Nordisk Canada Inc.
Novo Nordisk is a health-care company and a world leader in diabetes
care and biopharmaceuticals. Novo Nordisk manufactures and markets
pharmaceutical products and services that make a significant difference
to patients, the medical profession and society. Novo Nordisk’s
business is driven by the Triple Bottom Line: a commitment to economic
success, environmental soundness, and social responsibility to
employees and customers. For more information, visit www.novonordisk.ca.

SOURCE Canadian Diabetes Association

Source: PR Newswire