EVEN(TM) Hotels Announces First Property Signing
ATLANTA, Georgia, October 24, 2012 /PRNewswire/ –
Wellness Brand Will Fill Unmet Demand for Healthier Travel in New York City
IHG (InterContinental Hotels Group) [LON: IHG; NYSE: IHG (ADRs)] today announces the
signing of the first EVEN(TM) Hotels property which will be located in New York City, with
ownership group CWC, Inc. The IHG-managed hotel will be located at 219 E 44th Street in
the heart of midtown Manhattan, and will be a flagship property for the brand. The hotel
will be a new build scheduled to open in late 2014. The hotel will feature 23 guestroom
floors and 230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and
eating spaces for an impressive 87,000 square feet in total space.
“This is another important first for IHG. By developing our portfolio of preferred
brands in line with emerging consumer preferences, we are meeting the needs of a new type
of guest who’s looking for hotels with an intrinsic focus on wellness in terms of food,
work, exercise and rest,” said Richard Solomons, chief executive officer, IHG. “New York
City is an ideal location, being one of the most health-minded cities in the U.S. – so it
will provide the EVEN Hotels brand with the right exposure to its target guest, the
With over 50.9 million visitors in 2011 alone, New York City is one of the strongest
markets for the EVEN Hotels’ target guest, and perfectly complements the four priority
areas of the EVEN Hotels experience – eat, work, exercise and rest. New York City was
ranked one of the top 50 healthiest cities in the U.S. in 2012, and it’s no surprise with
more than 1,700 parks, playgrounds, and recreation facilities across the five boroughs
providing multiple opportunities for exercise. New York City has also led the charge on
changes aimed at a healthier city experience, including: banning the sale of sugary drinks
over 16 oz., posting all calorie counts on menus and menu boards and banning the use of
artificial trans-fats in foods.
“New York City is a key part of EVEN Hotels’ distribution strategy and provides strong
market exposure to healthier-minded people both living and traveling to New York City,
looking for a holistic wellness hotel experience,” said Kirk Kinsell, president, the
Americas, IHG. “We are excited about the start of this new owner relationship with CWC
Inc. as it brings together IHG’s branding and management expertise with CWC Inc.’s strong
presence in the New York City real estate market.”
EVEN Hotels meets the large and growing customer demand for a healthier travel
experience and is another industry first for IHG. EVEN Hotels uniquely provides solutions
for all aspects of travelers’ wellness needs in the areas of food, work, exercise and rest
- no other brand can do this under one roof. Joining IHG’s existing seven hotel brands,
EVEN Hotels will be a key pillar in IHG’s portfolio of preferred brands and in the long
term, a key driver in market share growth in the U.S.
IHG expects to sign 100 EVEN Hotels in the U.S. in the next five years under managed
and franchised agreements in key markets including New York, Washington D.C. and San
Francisco. IHG plans to announce additional locations over the next few months and to open
the first EVEN hotel later on in 2013. To learn more about EVEN Hotels, please visit our
brand website at http://evenhotels.com.
About CWC, Inc.
Frank Chan and Lance Steinberg have been in business together for over 20 years. Over
the life-span of their business, they’ve created a substantial 300,000 square foot
portfolio of owned and managed multi-tenant commercial space.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organisation with nine hotel brands including InterContinental(R) Hotels & Resorts, Hotel
Indigo(R), Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday
Inn Express(R), Staybridge Suites(R), Candlewood Suites(R), as well as our two newest
brands, EVEN(TM) Hotels and HUALUXE(TM) Hotels & Resorts. IHG also manages Priority
Club(R) Rewards, the world’s first and largest hotel loyalty programme with over 67
million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest
rooms in nearly 100 countries and territories. With more than 1,000 hotels in its
development pipeline, IHG expects to recruit around 90,000 people into additional roles
across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated
in Great Britain and registered in England and Wales.
Visit http://www.ihg.com for hotel information and reservations and
http://www.priorityclub.com for more on Priority Club Rewards. For our latest news,
visit http://www.ihg.com/media, http://www.twitter.com/ihgplc,
http://www.facebook.com/ihg or http://www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)