Last updated on April 16, 2014 at 13:17 EDT

Stratos and Proteus Digital Health Will Present on the Consumerization of Healthcare at UBM Canon’s BIOMEDevice Conference in San Jose

October 30, 2012

SANTA MONICA, California, October 30, 2012 /PRNewswire/ –

UBM Canon and Stratos Product Development [http://www.stratos.com ], LLC today
announced that Stratos President, Sean MacLeod, will lead a general session presentation
about the “Consumerization of Healthcare” at the BIOMEDevice conference in San Jose on
December 4, 2012. MacLeod will present with Todd Thompson, VP of Corporate Development at
Proteus Digital Health, Inc [http://proteusdigitalhealth.com ], a Stratos client.

The BIOMEDevice event returns to San Jose, CA featuring a new conference program and
software development workshop. BIOMEDevice San Jose Conference
[http://www.canontradeshows.com/expo/biomed12/biomed_conf.html ] is set to take place
December 4-5, 2012. It will feature targeted networking and educational sessions led by
top medtech innovators and medical device OEMs to inspire next-generation medical devices
and offer practical solutions through each stage of the design and development process. A
new program will offer more in-depth analysis of industry trends, new technologies,
regulatory updates and resources for medtech growth. BIOMEDevice is produced in
association with MD&M and MD+DI.

Consumerization of Healthcare

The consumerization of healthcare is an emerging mega trend for medical device
developers. Stratos’ work with Redwood, Calif.-based Proteus Digital Health is an example
of the growing healthcare/technology convergence: think consumer product meets wireless
software meets medical device. The wearable, wireless technology market is expected to
generate a minimum of $6 billion by 2016.

Stratos President, Sean MacLeod, is a known thought leader for innovative product
development practices. “Future best-in-class healthcare will include much more than the
traditional in-person interaction with one’s physician in a clinical setting,” MacLeod
wrote in an article for MDDI magazine.
[http://www.mddionline.com/article/healthcare-market-challenge-comes-opportunity ] “As this
shift progresses and the convergence of traditional medical and consumer technology
accelerates, new, transformational ways of delivering care will emerge.”

MacLeod will interview Proteus’ Todd Thompson, who will share insights about Proteus’
unique, consumer-focused digital health feedback system that includes wearable and
ingestible products that will eventually fall into three categories: Digital Medicines,
Caregiver Solutions and Lifestyle Tools. The ingestible sensor, today integrated into an
inert pill and in the future in other ingested products such as pharmaceuticals, works
together with the wearable sensor, a patch worn on the customer’s skin. Drawing from
metrics such as medication adherence, heart rate, body position and activity, the system
provides an unprecedented view into an individual’s personal health choices and
physiologic response, allowing patients to better manage their health and more effectively
collaborate with caregivers and clinicians, while enabling new information-based business

MacLeod and Thompson will present at the BIOMEDevice Conference in San Jose,
California on December 4, 2012 at 9:40 a.m. at the San Jose McEnery Convention Center.

Learn more about the companies’ work together
[http://www.stratos.com/project/proteus-biomedical ], or register
[http://www.canontradeshows.com/expo/biomed12/index.html ] to attend the conference.

About Stratos Product Development, LLC

At Stratos, we know a cohesive, experienced team of developers can’t be built
overnight. For 25 years, we’ve been building a superior ecosystem for innovative product
[http://ctt.marketwire.com/?release=860068&id=1343080&type=1&url=http%3a%2f%2fwww.stratos.com%2fabout%2520%3futm_source%3dPR%252BWireq%26utm_medium%3dPress%252BRelease%26utm_campaign%3dPress%252BRelease ]
. Expert industrial designers, researchers, software developers,
electrical, mechanical, manufacturing and quality engineers and professional project
managers are here to support your next product development challenge. Our collaborative,
cross-discipline approach
[http://ctt.marketwire.com/?release=860068&id=1343083&type=1&url=http%3a%2f%2fwww.stratos.com%2fexpertise ]
enables us to reduce time-to-market, maximize product opportunities and
create compelling product solutions for users and unmet needs in the marketplace. We
partner with clients worldwide, from start-up companies to Fortune 500 corporations.

Stratos media contact: Rebecca Dawson, Director, Marketing Communications,
rdawson@stratos.com, +1(206) 448-1388, http://www.stratos.com

About BIOMEDevice San Jose
BIOMEDevice is a unique forum bringing together world-class medical device designers,
engineers, researchers and manufacturers to share perspectives and innovations in medical
device design. The speakers will address the current critical issues surrounding the
medical device industry and will focus on the design and development of a medical device
from concept to market through a carefully structured series of interactive case studies,
technology sessions, panel debates and keynote presentations.

BIOMEDevice San Jose Conference contact: Kelly Ryan, Associate Marketing Manager, UBM
Canon Conferences, +1-310-996-9415, kelly.ryan@ubm.com,


SOURCE UBM Conferences

Source: PR Newswire