Cookies Are The Currency For Giving Back This Holiday Season
OAKLAND, Calif., Nov. 1, 2012 /PRNewswire/ — This November and December, The Glad Products Company is encouraging consumers to bake a difference for Cookies for Kids’ Cancer(TM), a non-profit organization that supports research for new and improved treatments for pediatric cancer through cookie exchanges and bake sales. Through the Glad® Holiday Cookie Exchange, Glad is turning cookies into currency by donating up to $1 for every cookie sent, sold or exchanged this November and December, up to $100,000.
Glad is encouraging consumers to send a virtual cookie to a friend at Glad.com or host a Cookies for Kids’ Cancer Bake Sale or Cookie Exchange by registering the event and sharing how many cookies were sold or exchanged at www.cookiesforkidscancer.org. Since partnering with Cookies for Kids’ Cancer in 2009, Glad has helped the nonprofit raise more than one million dollars for pediatric cancer research.
“I’m grateful sponsors like Glad make it easy for everyone to make a difference,” said Gretchen Witt, founder of Cookies for Kids’ Cancer. “Just sharing a cookie can improve the odds of children’s survival and show their parents what it means to live with hope.”
Cancer is the leading cause of death from disease in children between the ages of 1 and 19. Yet pediatric cancer research receives less than three percent of The National Cancer Institute’s federal budget. Cookies for Kids’ Cancer aims to spread awareness about this cause and inspire individuals, communities and businesses to “bake” a difference in the fight for a cure.
The New York Cookie Exchange
In celebration of National Cookie Day on December 4, 2012 and in conjunction with the 89th annual New York Stock Exchange (NYSE) Tree Lighting Ceremony, Glad is ringing in the holiday season by hosting a Holiday Cookie Exchange event on Wall Street to spread the word that cookies are the currency for giving back.
Together with businesswoman and mother, Ivanka Trump, and award-winning chef and head judge of Bravo’s “Top Chef Just Desserts,” Johnny Iuzzini, Glad will giveaway thousands of cookies, adorn the NYSE Tree and encourage consumers to exchange cookies to help raise funds for pediatric cancer research.
“I’m thrilled to partner with Glad and Cookies for Kids’ Cancer for the second year in a row,” said Ivanka Trump. “This is about helping kids and as a new mom that is so incredibly important to me.”
So whether it’s sharing virtual cookies or edible ones like Johnny Iuzzini’s recipe below, anyone can make a difference, one cookie at a time.
Lime Shortbread Makes about 2 1/2 dozen 2-inch cookies Ingredients: 2 sticks unsalted butter, cut into small cubes 2 finely grated zest limes 1 tablespoon fresh lime juice 1/2 teaspoon Kosher salt 2 1/4 cup all- purpose flour, plus more for rolling 1 cup confectioner's sugar Directions: 1) Put the butter into a standing mixer with the paddle and mix on medium-low until a thick paste forms with no visible butter lumps. Add the lime zest, juice, and salt and mix until well combined. 2) Meanwhile, sift the flour and confectioner's sugar together. With the mixer on low, slowly add the dry ingredients to the butter mixture, stopping to scrape down the bowl as necessary. Mix until just combined. 3) Turn the dough out onto a large sheet of plastic wrap and press it into a rectangle about 1/2-inch thick. Wrap the dough tightly in plastic and refrigerate until firm, at least 1 hour. 4) Preheat the oven to 350°F. Line two baking sheets with parchment paper or silicone baking mats. Remove the dough from the refrigerator and let stand for about 10 minutes. 5) Lightly flour a sheet of parchment, unwrap the dough, and set it on the paper. Lightly flour the top of the dough and place another sheet of parchment over the top. Roll the dough to an even 1/4-inch thickness and use a 2-inch cutter to cut out cookies and transfer them to the baking sheets, about 1 inch apart. 6) Re-roll the dough as necessary to cut out cookies until the dough is used up. Freeze the cookies on the pan for 10 minutes. 7) Bake the cookies, rotating the pans halfway through, until light golden brown on the edges, about 15 minutes. Cool on the pan for 10 minutes before transferring to a rack to cool completely. Store in an airtight container for up to 5 days.
The GLAD Products Company
The GLAD Products Company is wholly owned subsidiary of The Clorox Company. The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt’s Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company’s products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
Cookies for Kids’ Cancer
Cookies for Kids’ Cancer(TM) was founded by a mom inspired by her son’s ongoing fight against cancer. Today pediatric cancer is the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales, Cookies for Kids’ Cancer(TM) inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising funds and awareness necessary to change the face of pediatric cancer and provide more families with the hope they deserve. For more information, visit http://www.cookiesforkidscancer.org.
CONTACT: Molly Steinkrauss, The Clorox Company; (510) 271-4946; firstname.lastname@example.org Emily Fowler, Cookies for Kids' Cancer; (704) 562-3041; email@example.com Alexis Black, Current PR; (312) 929-0504; firstname.lastname@example.org
 American Cancer Society and National Cancer Institute SEER Report
 National Childhood Cancer Foundation
SOURCE The Glad Products Company