New Research Shows Ageism is Widespread and Tolerated in Canada
Six-in-ten seniors report being treated unfairly and more than one third
of Canadians confess to ageist attitudes: Revera Report on Ageism
TORONTO, Nov. 2, 2012 /CNW/ – Despite an aging population, ageism is the
most tolerated form of social discrimination in Canada, new research
from Revera Inc., a Canadian leader in seniors’ accommodation, care and
services, reveals. According to The Revera Report on Ageism, six-in-ten (63 per cent) seniors ages 66 and older say they’ve been
treated unfairly or differently because of their age and half (51 per
cent) of all Canadians agree ageism is the most tolerated social
prejudice, versus gender or race-based discrimination. Eight-in ten
Canadians agree that older seniors (75+) are seen as less important and
are more often ignored than younger generations; one third (35 per
cent) of Canadians admit they’ve treated someone differently because of
Today at the Empire Club in Toronto, Jeff Lozon, President and CEO of
Revera, will unveil the Revera Report on Ageism, developed in
partnership with the International Federation on Ageing (IFA). The
Revera Report sheds new light on a serious problem that will have a
dramatic and long lasting impact on society, given the number of
seniors in Canada is expected to double by 2036, and by 2051, an
estimated one in four Canadians will be 65 and older.(1)
“It’s troubling that ageism is so pervasive, in a time when society
needs to evolve to meet the needs of an aging population,” said Lozon.
“Canada’s baby boomers are growing older. Building an age-inclusive
society must be a top priority for all of us as our demographics
change. We can’t allow misconceptions and prejudices to get in the way
of excellence in service to older people nor recognizing their social
and economic contributions.”
Canadians are not alone; global research indicates ageism is an emerging
social issue around the world. Recent data from the European Social
Survey showed 46 per cent of respondents from across 28 European
countries said they had experienced age-related prejudice.(ii)
“This is an emerging global trend that requires addressing with the same
vigor that we’ve addressed other significant social issues,” said Dr.
Jane Barratt, Secretary General of the IFA. “As a society, there should
be no tolerance for ageism, and we must actively work together to end
According to the Revera Report, the three most common forms of age
discrimination faced by Canadian seniors are: being ignored or treated
as though they are invisible (41 per cent); being treated like they
have nothing to contribute (38 per cent); and the assumption that
seniors are incompetent (27 per cent).
While seniors over the age of 66 report that this discrimination
primarily comes from people younger than them (56 per cent),
one-in-four (27 per cent) say they’ve experienced age discrimination
from government and one-third (34 per cent) from the health care
professionals and the health care system.
Challenging Assumptions About Aging
While the vast majority of Canadians (89 per cent) associate aging with
negative outcomes such as being alone and losing independence, older
Canadians are more likely than all other generations to say “you never
stop living life to the fullest,” and “age is just a number.”
Furthermore, 40 per cent of those 66 years of age and older say the
“best is yet to come.”
“The fact that older Canadians are far more positive about the aging
process than younger generations underscores the pressing need to
challenge ageist attitudes,” said Dr. Barratt. “Canadians of all ages
need to hear and embrace the reality that there are many ways people
lead fulfilling lives well into their later years.”
In recognition of this reality, Lozon will introduce Revera’s AGE IS MORE initiative in partnership with the IFA, which aims to challenge
negative attitudes and stereotypes faced by seniors, promote an age
inclusive society and celebrate the ageless spirit of older people.
AgeisMore.com is a unique online destination where Canadians of all ages
are encouraged to learn more about ageism and its impact, take the “Are You Age Aware” self-assessment test and get tips from the experts on how to be more age inclusive.
Jack Hyatt, a resident at Revera’s Windermere on the Mount Retirement Residence in
London, Ontario, is featured on AgeisMore.com and personifies living
life to the fullest at any age. At the age of 78, this active former
professor and military veteran continues to nurture his childhood love
of cycling, heading out to ride daily and joining the London cycling
club for 50 – 85 km rides each Sunday.
“Age is a state of mind as much as anything,” says Mr. Hyatt. “I don’t
think the way I do things has changed just because I’m 78 years old.
I’m just not going to let it change.”
To read other stories of older people who are living their lives to the
fullest, Canadians are encouraged to visit AgeisMore.com.
“Boomers are the next wave of seniors and we know they have different
expectations of aging, so let’s start the conversation now,” said
Lozon. “We need to challenge our assumptions about aging because based
on their history of demanding social change boomers won’t sit back and
accept being treated differently because of their age.”
Notes To Editor:
Interview Opportunities are available with Dr. Jane Barratt, International Federation on Ageing who is available to give tips on how Canadians can help combat ageism
by being more age inclusive. Jeff Lozon, President and CEO at Revera Inc. and older people in GTA, London and Ottawa are also available.
About Revera Inc.
Revera is a leading provider of seniors’ accommodation, care and
services; built on a 50-year history of helping seniors live life to
the fullest. Our nearly 30,000 dedicated employees continually strive
to serve a diverse group of clients and to offer choices to meet their
individual preferences. With more than 250 sites across Canada and
parts of the U.S., we work to enhance lives in our retirement
communities, long term care homes, U.S. nursing and rehab centres and
through the provision of home health services. Canadian-owned and
operated, Revera serves approximately 30,000 clients every day, with
the core values of respect, integrity, compassion and excellence at the
heart of our business. Find out more about Revera at www.reveraliving.com or find us on Facebook and Twitter.
About International Federation on Ageing
The International Federation on Ageing (IFA) is an international,
non-governmental organization and point of global connection to experts
and expertise in the field of aging. We believe in generating positive
change for older people through helping to shape and influence
effective age-related and senior policies and practice. For more
information about the IFA visit www.ifa-fiv.org.
About the Revera Report on Ageism
Revera, in partnership with Leger Marketing, surveyed online Canadians
aged 18-32 (Gen Y’s), 33-45 (Gen X’s), 46-65 (Boomers), 66-74 (Younger
Seniors) and 75+ (Older Seniors) to better understand their attitudes
on aging. The survey was completed online from August 24th to
September 4th, 2012 using Leger Marketing’s online panel, LegerWeb, with a sample of 1,501 Canadians. A probability sample of the same
size would yield a margin of error of 2.5%, 19 times out of 20. The
Revera Report on Ageism is one in a series of reports that will be
issued by Revera exploring different topics relevant to the aging
experience of Canadian seniors.
(i) http://www4.hrsdc.gc.ca/.3ndic.1t.4r@-eng.jsp?iid=33, accessed Oct 4.
(ii) National Academy on an Aging Society, Public Policy & Aging Report, Summer 2012, Vol. 22 No 3, pg. 5
Revera Report on Ageism: Detailed Research Findings
SOURCE Revera Inc.
Video with caption: “Jack Hyatt, 78, a former professor and military veteran took up cycling to help cure a knee injury, and now rides 50-85 km each Sunday with the London Cycling Club.
“. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20121102_C4267_VIDEO_EN_20036.mp4&posterurl=http://photos.newswire.ca/images/20121102_C4267_PHOTO_EN_20036.jpg&clientName=Revera%20Inc%2E&caption=Jack%20Hyatt%2C%2078%2C%20a%20former%20professor%20and%20military%20veteran%20took%20up%20cycling%20to%20help%20cure%20a%20knee%20injury%2C%20and%20now%20rides%2050%2D85%20km%20each%20Sunday%20with%20the%20London%20Cycling%20Club%2E%0D%0A%0D%0A&title=REVERA%20INC%2E%20%2D%20New%20Research%20Shows%20Ageism%20is%20Widespread%20and%20Tolerated%20in%20Canada&headline=New%20Research%20Shows%20Ageism%20is%20Widespread%20and%20Tolerated%20in%20Canada
Image with caption: “Age is just a number for 82 year old Marion Mills, grandmother of six, former librarian and resident at Revera’s Windermere on the Mount in London, Ontario. (CNW Group/Revera Inc.)”. Image available at: http://photos.newswire.ca/images/download/20121102_C4267_PHOTO_EN_20033.jpg
Image with caption: “Featuring highlights of the Revera Report on Ageism (CNW Group/Revera Inc.)”. Image available at: http://photos.newswire.ca/images/download/20121102_C4267_PHOTO_EN_20048.jpg
Audio with caption: “Jeff Lozon, President and CEO of Revera believes it’s time to challenge ageism and gives his views on the Revera Report on Ageism research findings.
“. Audio available at: http://stream1.newswire.ca/media/2012/11/02/20121102_C4267_AUDIO_EN_20039.mp3