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Last updated on April 24, 2014 at 21:24 EDT

Tell Your Children They can get Naturally High

November 8, 2012

LONDON, November 8, 2012 /PRNewswire/ –

Following the Substance Abuse Death report[1] showing an eight-fold increase in deaths
from legal highs in 2010 alone, the Angelus Foundation, launches the first national film
competition through its Why Not Find Out Campaign for young people to explore ways of
getting naturally high on Wednesday 14 November at the Tricycle Cinema in Camden, London.

The Angelus event is supported by Lord Puttnam, the Angelus Ambassador for film, Lord
Parry Mitchell, Dr Anthony Seldon, the Co-Founder of the Happiness Campaign, the comedian
and celebrity presenter Jeff Leach as well as Simon Berthon and other award winning film
producers who will mentor the winners.

There is a rapidly growing number of new drugs which young people may be tempted to
experiment with. This national film competition shows that young people can share their
favourite ways of releasing natural chemicals which make them naturally high: still having
fun, but staying safe.

Young people will be invited to compete to make films about the best ways of getting
naturally high, such as sports and music (film makers can seek funding through o2′s Think
Big programme (http://www.o2thinkbig.co.uk) which gives grants of GBP300 to 13-25 year
olds for film projects aimed at addressing local issues). The winners will be mentored by
award winning film producers including Simon Berthon (who produced Wallis Simpson: The
Secret Letters, Nuremburg: Goering’s Last Stand and the Channel 4 series Warlords) and the
judges of the competition include Lord David Puttnam, the Angelus Ambassador for Film. The
winning films will appear on television.

Almost one-third of young people are searching for ways of getting legally high
according to the latest survey commissioned by the Angelus Foundation. However two-thirds
of the 16-24 year olds (67%) surveyed admitted not being well informed about the risks
associated with taking legal highs[2]. In fact a quarter (26%), wrongly believe that legal
highs are safer than illegal drugs. Even more worryingly, the vast majority of parents[3]
(86%) also lack the vital knowledge needed to warn their children about the dangers of
legal highs.

Substances sold as legal highs are invariably an unknown quantity. They may be a
dangerous combination of toxic chemicals which young people take, believing they are safe.
There is a wide range of side effects which can include psychosis, depression, panic
attacks, heart problems, seizures, coma, loss of use of the bladder and even death and yet
there are no warnings about the health hazards.

The Why Not Find Out campaign, supported by advertising agency Leagas Delaney, and a
website – http://www.whynotfindout.org – provides impartial information and advice for
young people to help them make informed decisions about legal highs.

Maryon Stewart, founder of the Angelus Foundation says,

“Our children don’t need to die or be harmed for life by these toxic chemical falsely
disguised as legal highs. It’s natural for young people to want to have fun but it’s
important that they stay safe and fully understand just because a substance is legal it
doesn’t mean it’s safe. Instead, we are providing them with the opportunity of capturing
on film the many wholesome ways of getting naturally high including through sport, music,
dance, comedy, relationships, friendships and nature and giving them access to mentoring
by a panel of award winning film producers. Mother Nature allows us to feel high naturally
by releasing endorphins, but many of us have forgotten to tell this to our children. Too
little emphasis has been placed on releasing these feel good hormones and it’s time to
explore the best ways of getting naturally high”.

The launch of the Naturally High film competition will take place on the 14th November
at the Tricycle Cinema in Kilburn, London NW6 at 9pm, in conjunction with the Jewish Film
Festival which was named ‘Pick of the Week’ by Time Out this month. Tickets for the launch
on the 14th November can be obtained by calling the box office on 020 7328 1000 or by
going to http://www.tricycle.co.uk

Note to editors

Why Not Find Out is the brainchild of Maryon Stewart, who founded the Angelus
Foundation after her daughter, 21 year old medical student Hester, died in 2009 after
consuming the then legal GBL. Through dedicated research, education and advocacy, The
Angelus Foundation strives to highlight the risks of legal highs and club drugs and
encourage young people to make informed, responsible choices and lead safer lives.

For further information on Why Not Find Out or the Angelus Foundation, or to arrange
an interview, please contact Ally Gill on 0845 177 1070 or
allygill@angelusfoundation.com

UK Jewish Film and the Pears Foundation have been supporting UK filmmakers since the
UK Jewish Film Festival’s inception in 1996. Every year, two grants of GBP10,000 are made
available for the production of a short film – drama, animation or factual with a Jewish
theme of significance to both Jewish and general audiences. The judging panel is drawn
from experienced professionals in the British film and TV industry and the scheme is open
to all filmmakers resident in the UK. http://www.ukjewishfilm.org

1. National Programme on Substance Abuse Deaths report:

http://www.sgul.ac.uk/research/projects/icdp/our-work-programmes/pdfs/np-SAD%2012th%20annual%20report%202011.pdf

2. The Angelus Foundation commissioned the independent online research company
Research Now who surveyed 1,011 16-24 Brits, between 3rd and 8th October 2012

3. Source: YouGov survey commissioned by Frank 18th – 23rd July 2012

SOURCE Angelus Foundation


Source: PR Newswire