Medical Website Design For Mind and Body
COLD SPRING, N.Y., Nov. 26, 2012 /PRNewswire/ — For most patients, healing begins with finding a doctor whose medical expertise and personal approach connect with your needs. As experts in medical marketing and healthcare website development, Aurora Information Technology, Inc. (Aurora IT) excels in building medical websites that balance physician know-how with patient appeal.
The latest website launches among Aurora IT’s world-renowned doctors, surgeons, and hospitals are psychiatrist Amanda Itzkoff, MD and cancer surgeon Zahra Shafaee, MD FACS. “Both Dr. Itzkoff and Dr. Shafaee are highly-trained physicians with very specialized areas of expertise,” said Daniel Gilbert, CEO and President of Aurora IT. “Our goal with each of these unique medical website design projects was to express the doctors’ expertise in ways that really connect with the spoken and unspoken needs of patients.”
Using Bitrix Site Manager 11.0, a fully-scalable content management system (CMS), Aurora IT helped both clients launch informative websites with ease and affordability. Most important, the Bitrix proactive protection module employs the latest firewall and encryption technology, making them the perfect CMS for the stringent security requirements of medical websites. HIPAA-compliance and patient privacy are fully supported.
Aurora IT knows every bit of a site’s content helps shape a patient’s decision about that practice. Clean design, well-planned navigation, and clear content – optimized for search engine visibility – are the cornerstones of their work. “We’re tireless in creating websites that are inviting, professional, informative, and above all deliver the functionality and convenience features that today’s patients look for,” stresses Gilbert.
Medical Website Snapshots
Amanda Itzkoff, MD – Psychotherapy and Psychopharmacology
As Dr. Itzkoff’s first formal step toward online brand management, this site sets the tone for her psychiatric support. Sliding header graphics and text highlight her approach to patient care with warm colors and soothing images. Site content is clearly organized to express the primary conditions she treats and her psychopharmacology training. New patients have the opportunity to browse testimonials, access registration forms, and find practice specifics.
A well-populated media section shares Dr. Itzkoff’s contributions to publications, timely psychiatry-related news events, and recent recognitions.
Westchester Cancer Surgery, PC
Dr. Shafaee’s site is a strong example of a medical website in balance. The site content provides a clear understanding of her training and the surgical cancer procedures she performs, without overwhelming or intimidating. Patients are able to hone in on their cancer surgery needs and gain a preliminary understanding of what’s involved. Easy access to patient forms and helpful links further profile this leading website design project.
Practices of any size receive top priority from the Aurora IT team, who understands that a patient’s first impression means everything. And today, that impression occurs long before they step foot in a doctor’s office.
“All marketing is about establishing a connection,” says Gilbert. “We help doctors surface and display their winning attributes online, in the best possible light, to connect with patients and engage them in long-term, healing relationships.”
Aurora IT offers scalable solutions for individual private practices and large-scale healthcare networks. Beyond medical web design, they provide full-service healthcare marketing solutions included efficiency-driven Intranet portals and innovative telemedicine platforms for online doctor-patient connectivity.
Visit www.aurora-it.us or call 866-573-5773 to take control of your practice’s first impression today.
SOURCE Aurora Information Technology, Inc.