The Aaron Rodgers 12 Days of Christmas Program to Benefit the MACC Fund Starts December 1 at Kohl’s Department Stores
Kohl´s and the Milwaukee Journal Sentinel Team up with Aaron Rodgers to help fight childhood cancer and blood disorders
Milwaukee, WI (PRWEB) December 03, 2012
Metro Milwaukee: Kohl´s Department Stores will donate 5 percent of every toy purchase made between Dec. 1 and Dec. 12, up to $100,000, to the MACC Fund (Midwest Athletes Against Childhood Cancer, Inc.) as part of the Aaron Rodgers 12 Days of Christmas program.
Giving new meaning to the number on Rodgers´ jersey, the 12 Days of Christmas program is near and dear to his heart because it has the potential to help so many kids in such a big way.
“These children and their families have fought the fights of their lives against cancer and blood diseases,” Rodgers said. “It´s our turn to join in and help raise the funds needed to eventually eradicate these diseases.
” The MACC Fund gives the “Gift of Hope through Research,” and since 1976 has contributed $45 million to childhood cancer and related blood disorder research.
“Many people don´t realize this, but childhood cancer is the leading disease-related cause of death in children after the newborn period,” said Jon McGlocklin, President and Co-Founder of the MACC Fund. “I´m confident that with the help of Kohl´s, the Journal Sentinel, Aaron Rodgers and the generous public, we can increase our contributions to cutting-edge research, get closer to a cure and give every child a fighting chance.
” Through the 12 Days of Christmas program, Kohl´s expects to donate a minimum of $50,000 and up to $100,000 to the MACC Fund based on toys sales during the 12-day period. The company is proud to be a partner in the 12 Days of Christmas program and has a history of actively supporting kids’ health and education initiatives in communities nationwide. Since 2000, Kohl´s and the Kohl´s Cares philanthropic program have combined to give more than $43 million to support charitable initiatives in the metro-Milwaukee area.
“Kohl´s has a long-standing commitment to supporting kids health and education initiatives nationwide,” said Vicki Shamion, Kohl´s senior vice president, public relations, social marketing and community relations. “The holidays are an especially exciting time to share the spirit of giving. During the Aaron Rodgers 12 Days of Christmas program, we´re pleased that our customers will know that with every toy they purchase at Kohl´s, they are supporting the MACC Fund and making a positive difference in kids´ lives.
” The 12 Days of Christmas program was created by the Milwaukee Journal Sentinel and is the beginning of what they hope becomes a successful, annual tradition. Each day, starting on Dec. 1, the paper will run a full-page ad featuring the courageous story of a child battling cancer or a blood disorder.
“It´s a way for us to learn about the human spirit, the importance of caring and giving. This is about touching the lives of children and families, with the hopeful goal of eradicating childhood cancer and blood disorders” said Tom Baylerian, Director of Sales Promotions at the Journal Sentinel. “This program is special because it lets us all participate in what really matters“¦giving hope.”
For more information about the Aaron Rodgers 12 Days of Christmas program, please visit jsonline.com/twelvedays.
About the MACC Fund
Since its inception in 1976, the MACC Fund has contributed $45 million for pediatric cancer and blood disorders research for diseases like aplastic anemia and sickle cell. MACC Fund supported research in Wisconsin benefits the treatment for children throughout the state, the nation and the world playing an important role in helping the overall cure rate for childhood cancer rise from 20% to 80% over the past 36 years. The MACC Fund supports research at the Medical College of Wisconsin in the MACC Fund Research Center, in the MACC Fund Center for Cancer and Blood Disorders at Children’s Hospital of Wisconsin, and the University of Wisconsin’s Carbone Cancer Center in the MACC Fund Childhood Cancer Research Wing. The MACC Fund believes that every child deserves a fighting chance. Learn more at http://www.maccfund.org.
About Kohl´s Department Stores
Based in Menomonee Falls, Wis., Kohl´s is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl´s operates 1,146 stores in 49 states. In support of the communities it serves, Kohl´s has raised more than $208 million for children´s initiatives nationwide through its Kohl´s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit http://www.Kohls.com, or join the discussion on Facebook http://www.facebook.com/kohls or Twitter http://twitter.com/Kohls.
About the Milwaukee Journal Sentinel
Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, including http://www.JSOnline.com, primarily serving people and businesses in southeast Wisconsin. JSEverywhere offers a bundled subscription for both print and digital or digital-only subscribers with added applications for both mobile devices and tablets. Journal Sentinel is committed to providing news coverage that reflects the ever-changing world and fulfills the needs of readers and advertisers both in print and online.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10193160.htm