Alacrita Launches 2012 Charity Auction of One-to-One Lunches with Senior Executives from the Pharmaceutical Industry

CAMBRIDGE, Massachusetts and LONDON, December 4, 2012 /PRNewswire/ –

Life Sciences Seasonal Appeal to Raise Funds for WaterAid

Alacrita [http://www.alacritaconsulting.com ], the transatlantic firm which is
changing the face of life science consulting
[http://www.alacritaconsulting.com/about-alacrita ], is delighted to launch its 2012 Life
Sciences Seasonal Appeal. Alacrita is offering the unique opportunity for individuals from
the life sciences industry to bid for a two-hour, one-to-one lunch with senior executives
from the pharmaceutical industry.

The Appeal aims to raise money for WaterAid (http://www.wateraid.org), an
international non-profit organization that transforms the lives of people in the world’s
poorest countries by improving access to safe water and sanitation. Bidding is open from
Monday 3rd December and closes on Thursday 13th December and details are available on the
Alacrita website
[http://www.alacritaconsulting.com/news/alacrita-2012-life-science-charity-auction ].

Senior figures from the pharmaceutical industry who have kindly donated their time to
the appeal include:

        - Heather Bell, Head of Corporate Strategy and Shaun Grady, Head of Business
          Development at AstraZeneca
        - Moncef Slaoui, Chairman, Research & Development at GlaxoSmithKline
        - Douglas Giordano, Senior Vice President, Worldwide Business Development at
          Pfizer
        - Susan Silbermann, President and General Manager, Vaccines, Specialty Care
          Business Unit and Polly Murphy Vice President, Specialty Care Business Unit Business
          Development at Pfizer
        - Graham Brazier, Vice President, Business Development, Strategic Transactions
          Group at Bristol-Myers Squibb
        - Pamela Demain, Executive Director, Corporate Licensing at Merck
        - Susan Jane Herbert, Executive Vice President and Head of Global Business
          Development and Strategy and Annalisa Jenkins, Executive Vice President and Head of
          Global Drug Development & Medical and Belen Garijo, Executive Vice President and Chief
          Operating Officer at Merck Serono

Bidding on the Alacrita auctions will be open until 13th December, 5pm EST/10pm GMT.

Rob Johnson, Partner at Alacrita, said: “We are thrilled to launch this year’s
seasonal appeal to raise funds for WaterAid. 783 million people, or one in ten of the
world’s population, live without access to safe water and last year WaterAid reached 1.6
million people with water and 1.9 million people with sanitation in 27 countries. This
extremely worthwhile charity has made a significant positive impact on the lives of many
people around the world and we are delighted to support its tremendous work. We are also
hugely appreciative to the influential industry figures who are donating their time to the
appeal. The auction provides the opportunity to spend a couple of hours over lunch
building relationships with key pharma decision makers, gaining valuable insights into
what science excites them.”

David Winder, CEO of WaterAid, America, added: “We are delighted that Alacrita has
chosen to donate the proceeds of their charity auction to WaterAid. Every day, 2,000
children die from water-related diseases that could easily be prevented. The funds raised
will help us reach more of the world’s poorest people with safe, clean water and
sanitation. These vital basic services are essential for saving lives, improving health
and reducing poverty in the world’s poorest countries.”

Notes to Editors

About Alacrita

Alacrita is a rapidly growing management consulting firm providing expertise-based
services to the pharmaceutical, biotechnology and life science sectors. The firm has an
unrivalled network of experts who operate across the spectrum of life sciences. They
combine extensive international industry experience (strategic, technical and commercial),
broad functional capabilities and a track record of success across the industry.

Since inception, Alacrita has completed successful consulting projects for big pharma,
biotech companies, life science investors and government bodies.

http://www.alacritaconsulting.com

About WaterAid

WaterAid transforms lives by improving access to safe water, hygiene, and sanitation
in the world’s poorest communities. WaterAid works with partners and influences
decision-makers to maximize its impact. Founded in 1981, WaterAid operates throughout
Africa, Asia, the Pacific region and Central America and has helped 17.5 million people
gain access to safe water through low-cost, sustainable projects that are locally managed
and maintained. WaterAid works with individuals and their families, paying special
attention to the most vulnerable people, to help them set up, operate, manage and maintain
their own projects.

http://www.wateraid.org.

        For further information, please contact:
        Rob Johnson or Anthony Walker at Alacrita
        +1-781-249-3324 or +44-771-3402-771

        Annie Bonner at WaterAid.
        +1-212-683-0430

SOURCE Alacrita