Last updated on April 17, 2014 at 1:21 EDT

EHE International Joins Forces with Arms Wide Open Childhood Cancer Foundation to Increase Childhood Cancer Awareness

December 4, 2012

NEW YORK, Dec. 4, 2012 /PRNewswire-iReach/ — A window display at Rockefeller Plaza this month will give the gift of hope this holiday season to children fighting cancer across the country by raising awareness and educating the public. The display was created to shed a light on the state of childhood cancer and empower the general public to make a difference in the life of children battling cancer. The window space at 10 Rockefeller Plaza, donated by EHE International, will house the display throughout December.

(Photo: http://photos.prnewswire.com/prnh/20121204/CG21852)

Cancer is the leading cause of death by disease in children in the United States. Each year in the United States approximately 13,500 children and adolescents are diagnosed with cancer. Over 40,000 children and adolescents are currently in treatment for cancer today. The average age of death for a child with cancer is 8, causing a child to lose approximately 69 years of expected life; yet, only 4 percent of the National Cancer Institute’s federal budget goes to childhood cancer research.

Dena Sherwood, Founder of Arms Wide Open Childhood Cancer Foundation (AWOCCF) says, “We are so thankful to EHE International for giving us this opportunity to raise awareness for these amazingly brave and strong children.” She explains, “Awareness is the key and the first step to putting an end to childhood cancer. Through awareness, the funding will come; the funding to provide trials and less toxic treatments to these children, the treatments they so desperately need in order to survive.” It is AWOCCF’s goal to raise awareness and educate the public, in order to be a voice for children fighting cancer so that they may receive the greatest gift this holiday season … HOPE!

“EHE International is happy to donate the window in Rockefeller Center for the month of December to the Arms Wide Open Childhood Cancer Foundation. Together we hope to enlighten, inform and educate the public about the specific needs of the over 46 children that are diagnosed every school day with cancer,” said Deborah McKeever, President of EHE International.

About Arms Wide Open Childhood Cancer Foundation

Arms Wide Open was founded in 2009 by Dena Sherwood, a year after her son, Billy Jr., was diagnosed with neuroblastoma, a rare and very aggressive form of childhood cancer. AWOCCF is committed to raising public awareness of childhood cancer, to fund research for less toxic therapies for children with cancer, and to aid families who are suffering hardship due to their child’s diagnosis. For more information, visit www.awoccf.org

About EHE International

Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for early detection of preventable disease and associated risk factors, supported by robust personal coaching and health management tools and resources. EHE International is the oldest and largest preventive medicine specialist and its clinically based educational and social engagement platforms are the preferred choice among America’s leading employers. For more information, visit www.eheintl.com.

Nicolas Danielides
Danielides Communications
Phone: 212-319-7566
Email: nick@danielides.net

Dena Sherwood
Arms Wide Open Childhood Cancer Foundation
Phone: 732-904-2799
Email: dena@awoccf.org

Media Contact: Dena Sherwood Arms Wide Open Childhood Cancer Foundation, 732-904-2799, dena@awoccf.org

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SOURCE Arms Wide Open Childhood Cancer Foundation

Source: PR Newswire