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Last updated on April 17, 2014 at 12:58 EDT

PowerICE™ Expands Scope by Showcasing Innovations at The Running Event®

December 5, 2012

PowerICE, a brand that delivers an effective way for athletes and active people to increase their endurance, cool their core temperature and speed up their recovery, has announced it will showcase its product at The Running Event® in Austin, Texas this December.

Delray Beach, FL (PRWEB) December 04, 2012

PowerICE, a brand that delivers an effective way for athletes and active people to increase their endurance, cool their core temperature and speed up their recovery, has announced it will showcase its product at The Running Event® in Austin, Texas this December.

Recent studies have shown that runners who consumed an ice slurry product like PowerICE before a run were able to go 19 percent further before exhaustion set in. The product also helps athletes recover more quickly after pushing their bodies to the limit and has grabbed the attention of a number of top runners lately. It is also officially endorsed by well-known broadcaster, businessman and former professional baseball player Roberto Clemente, Jr.

“This is the perfect solution for runners, especially those who compete in long-distance events,” said Clemente. “Immediately after consuming a PowerICE frozen bar, you feel the boost in energy and endurance it provides, and it also works to cool your core temperature. For runners who are looking to truly perform at their best, this is the perfect product for you.”

PowerICE is a frozen energy bar packed with electrolytes and Vitamin C, and it contains no caffeine, high-fructose corn syrup or gluten. As a healthy solution for people on the go, PowerICE allows athletes and runners to cool down while powering up.

The Running Event® will take place December 3-6, 2012 at the Austin Convention Center. The expo is the largest tradeshow in North America dedicated to running and multisport retail. More than 250 exhibitors and key suppliers are expected to participate in the event this year.

PowerICE is also working with Nutritional Products International (http://www.nutricompany.com) to significantly expand its scope throughout the United States. NPI is a leading sales and brand management firm specializing in the health & wellness, beauty and sports nutrition industries. The company provides innovative distribution services to brands worldwide.

“PowerICE is a revolutionary new product that has seen its impact in the runners´ market grow significantly as more athletes hear about its outstanding benefits,” said Mitch Gould, CEO of NPI. “Participating in The Running Event is a reflection of that growth. We look forward to sharing this exciting brand with more suppliers across the country.”

To learn more about PowerICE, go to http://www.PowerICE.com.

The Running Event® is a registered trademark of Formula 4 Media, LLC and is not open to the public. For more information, go to http://www.therunningevent.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10192436.htm


Source: prweb