Chemistry.com and FitOrbit Announce Strategic Alliance Integrating the Search for Love Online and the Quest for Personal Fitness
DALLAS, Jan. 8, 2013 /PRNewswire/ — Chemistry.com, a premium dating site from Match.com that uses a proprietary test to ascertain the prospects of real chemistry before a first date, and FitOrbit, the innovative leader in online fitness and weight-loss programs, announce today they are entering into a strategic partnership. Together, they will be offering services that will provide special values for members of both Chemistry.com and FitOrbit as they seize control over their lives and their futures.
FitOrbit was created by Jake “Body By Jake” Steinfeld, who single-handedly invented the personal training industry. It offers members the ability to select a dedicated personal trainer who provides them with workout plans, meal plans, and the intense level of emotional support that’s required for success. This high-support model is proven to result in the kind of sustained, healthy weight loss that experts recommend.
“The new year is a time when singles are looking to embrace a fresh lifestyle,” said Beth Wilson, General Manager of Chemistry.com. “By pairing up with FitOrbit, Chemistry.com is making it easy to empower our members with the tools they need to look and feel their best, all while making new connections.”
“I can’t think of two businesses that are more natural partners,” said Jake Steinfeld, Chairman and Founder of FitOrbit.com. “Our two brands give consumers the ability to take control of their lives and change them with speed and convenience. We also know that joining a dating site encourages people to get in shape. That’s a truly powerful combination.”
Chemistry.com utilizes a test that was created by renowned biological anthropologist Dr. Helen Fisher, based on the science of human attraction that has been taken by more than 10 million singles worldwide in more than 40 countries. The personality test provides an in-depth look at who you are and what you want in a relationship in a fresh, relevant way.
FitOrbit and Chemistry.com are uniquely aligned; each helps people achieve results in critically important aspects of modern life – in a convenient, cost-effective and private manner. Both sites are built and guided by experts and are tailored to each user’s specific needs and goals. Chemistry.com provides personalized matches to singles and unique activities to flirt and discover more about each other to discover real chemistry and with FitOrbit, each user gets a customized, trainer-created meal and workout plan unique to their exact lifestyle.
Launched in June 2009 by one of the fitness industry’s reigning icons, Jake Steinfeld of “Body by Jake” fame, FitOrbit provides real personal trainers and weight loss plans for $10/week. FitOrbit’s investors include healthcare giant WellPoint, Spark Capital, Polar Capital and Ron Conway. Subscribers receive a full lifestyle package including an ideally matched trainer, a smartly personalized workout regimen, realistic meal plan, plus 24/7 support. Each customer’s dedicated trainer provides the constant motivation, guidance and irreplaceable human touch vital to weight loss success, which is also fully accessible via the FitOrbit for iPhone app. FitOrbit is available at FitOrbit.com and is also sold through diet foods leader Jenny Craig and fitness celebrities including Jackie Warner. Based in Los Angeles, California, FitOrbit is a place where fitness revolves around its members. For more information, visit www.fitorbit.com.
Launched by Match.com in February 2006, online dating site Chemistry.com was created to bring together singles that are looking for ways to discover if true chemistry exists before meeting on the first date. Based on the research of renowned biological anthropologist Dr. Helen Fisher, Chemistry.com uses a proprietary test to get to know each individual and their ideal match. This approach makes Chemistry.com the ideal place for singles to empower their love life and find the relationship that is right for each individual, whether it’s marriage, romance, a partnership or a long-term commitment. Chemistry.com is an operating business of IAC (NASDAQ: IACI). For more information, visit www.chemistry.com.
SOURCE FitOrbit.com; Chemistry.com