Walgreens Engages Hispanic Customers with Health and Wellness Products from Televisa Consumer Products
HOUSTON, Jan. 18, 2013 /PRNewswire/ — Walgreens (NYSE: WAG) (Nasdaq: WAG) and Televisa Consumer Products, LLC are working together on an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP’s health and wellness products.
Walgreens and Televisa Consumer Products are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores in the United States. Products include haircare, skincare, cough/cold, and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.
“Walgreens stores serve virtually every customer demographic in the country, and this is another way for us to reach the Hispanic customer, in particular at specific locations,” said Paul Tiberio, Walgreens divisional vice president of inventory strategy and localization.
Televisa Consumer Products USA’s C.E.O., Maximo Juda, said, “We believe our already proven work to promote and offer our products will help our customers build stronger ties to their Hispanic customers and generate additional sales and organic growth for TCP.”
As the nation’s largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America’s first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,061 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
Televisa Consumer Products is a joint venture 51% – 49% between Grupo Televisa, S.A.B (NYSE:TV; BMV: TLEVISA CPO) and Genomma Lab Internacional, S.A.B. de C.V. (BMV: LAB) that distributes Genomma Lab products in the US market.
SOURCE Televisa Consumer Products