Healthy Ones® and WomenHeart Continue Partnership to Support Women’s Heart Health in February
LISLE, Ill., Jan. 28, 2013 /PRNewswire/ — After teaming together for success in 2012, Healthy Ones®, the “better-for you” deli and lunchmeat brand, and WomenHeart: The National Coalition for Women with Heart Disease, are once again teaming up to promote women’s heart health through the “Think Red” program. Doing so, Healthy Ones will be dressed in red this February through packaging on shelf and signage in the deli, all in recognition of Heart Health Awareness Month.
Consumers can look for the red-themed packaging of Healthy Ones tub lunchmeat and red-themed signage in the deli across grocery stores nationwide. Healthy Ones will donate five cents per tub of lunchmeat and five cents per pound of deli meat sold during February to WomenHeart, up to a maximum donation of $50,000 for all participating products.
“Healthy Ones is proud of our partnership with WomenHeart for a second year,” said Elizabeth Di John, Brand Manager, Healthy Ones. We strive to support a healthy lifestyle, so we were thrilled that our 2012 campaign helped aid women in taking preventive actions that reduce their risk of heart disease. It is very rewarding to know that we can continue supporting those efforts in 2013.”
The American Heart Association has certified the entire line of Healthy Ones ham, turkey breast, chicken breast and roast beef as “Extra Lean.” Healthy Ones is sold at the deli, in lunchmeat tubs and zip packs, and as variety packs. Healthy Ones can be found at leading grocery stores across the country in the refrigerated lunchmeat and deli section.
“Healthy Ones is excited to help make a positive impact in women’s lives,” said Chuck Gitkin, VP, Marketing, Innovation and R&D, John Morrell Food Group. “We’re pleased to work with WomenHeart again and glad that we can make another donation to such an important cause.”
About John Morrell Food Group
With over a century and a half of experience, our brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers’ mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly’s®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita®,LunchMakers®,Kretschmar®
About WomenHeart: The National Coalition for Women with Heart Disease
WomenHeart: The National Coalition for Women with Heart Disease is the nation’s only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free on line heart health action kit or to donate visit www.womenheart.org/kit.
SOURCE Healthy Ones