Carmit Candy Industries Presents a New Line of Fortified Confectionery

TEL-AVIV, Israel, February 26, 2013 /PRNewswire/ –

Innovative Confectionery Line to Provide Health Benefits

Carmit Candy [http://www.carmitcandy.com ] Industries R&D team is developing a new
line of functional confectionery products for specific health indications and it will be
presented in the US at Natural Products Expo West, Anaheim, March 8-10, booth #5964.

(Photo:
http://photos.prnewswire.com/prnh/20130226/599621 )

“We have made an investment to expand our reach in the fortified confectionery and
supplement markets,” says Steve Grun, CEO of Carmit. “This is a natural progression for
us, after successfully developing and launching innovative products in the global
gluten-free confectionery market. The fortified confectionery market is a strategic
direction for us and we hope to further establish Carmit as a leading private label
manufacturer for value added and healthy confectionery products.”

The new line of fortified confectionery products are designed to provide specific
health benefits while maintaining excellent taste and texture. For each health indication,
ingredients are carefully selected for their scientific support, regulatory approval and
technical parameters. The ingredients are then incorporated into one of the confectionery
carriers such as chocolate coins, toffee-chews, creme-filled wafers and lollipops and
undergo organoleptic and analytical testing-to ensure both ingredient stability and
delicious taste.

Some highlights of the new fortified confectionery product line are:

        - Weight-management wafer-bar with glucomannan and potato extract
        - Bone-health chocolate coin with calcium, vitamin D and vitamin K
        - Immune-health sugar-free toffee chew with echinacea, vitamin C and zinc

This product line offers new and exciting concepts for supplement companies looking to
expand their product line and offer products with a tasty dose-form.

“We are very excited about the potential of the fortified confectionery and supplement
markets,” notes Adrian Sagman, VP of Export Marketing and Sales of Carmit. “Our customers
are looking for new and innovative products-especially supplements that can be delivered
in a tasty food format. We can offer these products as-is, or can work with our customers
to create a custom formulation. Partnering with Carmit reduces time-to-market and allows
companies to lead with innovative products.”

About Carmit

Carmit [http://www.carmitcandy.com ] is a leading private-label manufacturer for
gluten-free, dairy-free and fortified confectionery and bakery products. Located in
Israel, Carmit has a state-of-the art facility that produces chocolate coins,
toffee-chews, creme-filled wafers, cookies and lollipops.

It is one of the leading confectionery brands in Israel, with the brands “Ego” and
“Lenny’s Magical Candies” on retail shelves. In addition, Carmit also performs private
label development, manufacturing and marketing to North America, Europe and the Pacific
Rim. Carmit is large enough to provide customers with economies of scale, while being
small enough to be flexible for specialty markets. All products are kosher, GMO-free and
can be gluten-free and natural.

Visit us at Natural Products Expo West, booth #5964

        For further information, please contact:
        Carmit Candy Industries
        Adrian Sagman, VP International Marketing and Sales
        adrian@carmit.co.il
        Tel: +972-3-963-7000

http://www.carmitcandy.com

    Photo: 

http://photos.prnewswire.com/prnh/20130226/599621

SOURCE Carmit Candy Industries