Harper Government and Retail Council of Canada bring healthy eating messages to Canadians where they shop
EAT WELL campaign delivers practical tips for busy families
OTTAWA, March 4, 2013 /CNW/ – Today, the Honourable Leona Aglukkaq,
Minister of Health, along with David Wilkes, Sr. Vice President,
Grocery Division, from the Retail Council of Canada, launched the
latest phase of the Harper Government’s national Eat Well campaign which promotes healthy eating and healthy weights.
The campaign provides information for parents so they can make healthy
choices at home, at the grocery store and when eating out. It provides
easy-to-use tips for busy parents to help them make changes in their
day-to-day lives. The campaign focuses on how planning can contribute
to healthier food choices.
“Our government wants to provide information to Canadians to help them
make healthier food choices,” said Minister Aglukkaq. “Investing in the
health of children and youth pays off in the long run for everyone, and
the best way for us to do that is by continuing to provide leadership
on nutrition and physical activity.”
Working with partners, including the Retail Council of Canada (RCC) and
the Canadian Federation of Independent Grocers, this part of the
campaign aims to give Canadian families the information they need to
make healthier food choices when they shop.
“Providing Canadians with the tools to eat well is a top priority of
RCC’s grocery members, so we are very pleased to be partners with the
government in this campaign,” said Wilkes. “Our grocers are committed
to supporting healthy Canadians, and know we are best able to
accomplish this goal when we all work together.”
“The Heart and Stroke Foundation is very pleased to be working with
Health Canada as it launches the latest phase of its Eat Well
campaign,” says Bobbe Wood, President of the Heart and Stroke
Foundation. “Both organizations are committed to improving the health
of Canadians and one important way to do this is to support their
efforts to make nutritious and balanced food choices for themselves and
their families. Following a healthy diet is one of the best things
Canadians can do to reduce their risk of heart disease and stroke and
live full healthy lives.”
These latest activities build on the ongoing successes through media
partners Astral Media, Corus Media and TC Transcontinental, Heart &
Stroke Foundation, Dietitians of Canada, as well as Health Canada’s
ongoing Nutrition Facts Education Campaign, a collaboration with Food &
Consumer Products of Canada.
The Harper Government remains focused on four priorities, as outlined by
the Prime Minister, that Canadians care most about: their families, the
safety of our streets and communities, their pride in being a citizen
of this country, and of course, their personal financial security.
For more information and healthy eating tips, please see: healthycanadians.gc.ca/eatwell
FACT SHEET – March 2013
The Eat Well campaign
The Eat Well campaign promotes healthy eating by providing consumers with
information to help them make healthier choices at home, at the grocery
store and when eating out.
The campaign includes:
-- In-store information provided by members of the Retail Council of Canada and the Canadian Federation of Independent Grocers to help consumers make healthier food choices when they shop. The tactics used will vary by retailer, but include: o In-store promotions such as signage, public service announcements running on TV monitors, booklets, fact sheets and radio messages. o Promotions in retailers' other communications vehicles such as flyers, web banners, Facebook posts and Twitter messages. -- Media partnerships: o Corus Entertainment:The cast of reality TV show "The Wilsons" appear in a series of vignettes. Kortney and Dave Wilson and their 3 children have been learning about healthy eating and sodium reduction. The vignettes appear on W Network, CMT, OWN, YTV, Treehouse and ABC Spark. Digital coverage includes blogging, videos, Facebook posts, facts, tips, recipes and a monthly e-newsletter. o Astral: Nutritionist Catherine Lefebvre and Astral celebrity Saskia Thuot appear in a series of vignettes covering how to make healthy choices when grocery shopping, at home and eating out. They air on Canal Vie, Canal D, VRAK and Teletoon. Digital coverage includes blogging, videos, articles, Facebook posts, tips and recipes. o Transcontinental:A series of articles appear in Canadian Living and Coupe de Pouce magazines.Digital coverage includes blogging, "Ask an expert", videos of the families, e-newsletters, quizzes, Facebook posts and recipes. -- The federal government is also working with other governments, non-governmental organizations and other partners, providing information to assist Canadians so they can make healthier food choices. Additional partners include the Heart & Stroke Foundation and the Dietitians of Canada. -- Information about healthy eating can be found on Health Canada's web sites and messages, tips and resources are being shared with the department's many stakeholders and provincial and territorial governments.
This campaign builds on Health Canada’s ongoing Nutrition Facts
Education Campaign (NFEC), a collaboration with Food & Consumer
Products of Canada. NFEC focuses on improving consumers’ understanding
of how to use the Nutrition Facts table, and, in particular, the %
Daily Value, to help make healthier food choices.
For more information on healthy eating, visit healthycanadians.gc.ca/eatwell
Intermediaries may visit Health Canada’s website at: http://hc-sc.gc.ca/fn-an/nutrition/index-eng.php
SOURCE Health Canada