Last updated on April 23, 2014 at 1:22 EDT

Hitachi Aloka Medical Releases Noblus, Advanced Versatile Ultrasound with Flexible Style

March 6, 2013

ZUG, Switzerland, March 6, 2013 /PRNewswire/ –

At ECR 2013, 7 – 11 March, Vienna, Hitachi Medical Systems Europe will for the first
time in Europe be showcasing Noblus, an advanced versatile and compact ultrasound

Picture: http://www.presseportal.ch/go2/Brand-new-Noblus-from-Hitachi-Aloka

Ultrasound imaging plays an essential part in medical diagnosis throughout today’s
healthcare environment. With its premium features and large user-friendly display, the new
Noblus from Hitachi Aloka Medical was developed as a diagnostic ultrasound platform that
can be used in many different clinical settings for a wide variety of examinations.

The Noblus is designed in the form of a laptop PC with an optional cart, bringing a
flexibility of style optimising its use, whether on a desk in the consultation room, at
the patient bedside in ICU, or in an emergency room. As a winner of the Good Design Award
2012, the quality of its design has already been acknowledged by the Japan Chamber of
Commerce and Industry.

Although compact in design, Noblus has premium features that can be exploited in many
different applications, including Real-time Tissue Elastography*, a premium feature
previously found only on larger cart-based systems, which is used to assess the relative
elasticity of tissue, providing increased diagnostic confidence in the benign or malignant
nature of lesions in the breast, thyroid, prostate, gastrointestinal tract, and many

Product Features

Premium performance

        - Migrated from high-end HI VISION systems, Hitachi Aloka's unique Ultra
          BE*, the digital signal circuit dedicated to ultrasound processing, brings reliable
          diagnostic performance and premium image quality to the Noblus;
        - The system is equipped with functions for detailed evaluations including
          Real-time Tissue Elastography, software for contrast agent imaging, 4D examinations;
        - Noblus has its own dedicated range of smart connector transducers for standard
          applications, and is compatible with many transducers from the HI VISION series:
          specialist transducers for biopsy, interventional, intraoperative, endocavity and
          endoscopic examinations; and
        - The system supports Single Crystal transducers where the entire element array
          is created from a single crystal, providing higher sensitivity and wider bandwidths
          than achieved with traditional transducers.

Flexible design for use in various clinical scenarios

        - Its unique space-saving design allows the operating console to fold up,
          providing more desk space between exams;
        - When used on the cart, the height can be adjusted to comfortably accommodate
          seated or standing operation;
        - Equipped with a battery and supporting wireless DICOM communication, Noblus
          offers smooth mobility for portable rounds within the hospital;
        - The monitor can be tilted and swivelled, reducing unnecessary stretching and
          strain on the examiner; and
        - Smart Touch Feature allows parameter adjustment by direct touch of the screen,
          allowing the examiner to maintain his focus on the ultrasound image.

*Real-time Tissue Elastography, Ultra BE, Ultra BE/Ultrasound Broadband Engine are
registered trademarks or trademarks of Hitachi Medical Corporation in Japan and other

Noblus, with its premium features and flexible style is expected to bring the clinical
benefits of high-end diagnostic ultrasound into new areas of healthcare.

About Hitachi Medical Systems Europe Holding AG

Hitachi Medical Systems Europe Holding AG, located in Zug, Switzerland, is a 100%
subsidiary of Hitachi Medical Corporation, based in Tokyo, Japan. The company is a first
choice supplier of open and powerful high-field MRI systems, multi-slice CT systems as
well as medical ultrasound and optical topography devices. Ultrasound expertise
encompasses clinical applications including general radiology, internal medicine,
gynecology, cardiology, gastroenterology, urology and surgery. Hitachi Medical Systems
offer a complete range of solutions to address a wide range of medical challenges.

For more information about Hitachi Medical Systems Europe Holding AG, please refer to


About Hitachi Aloka Medical, Ltd.

Hitachi Aloka Medical, Ltd., based in Tokyo, Japan, is a subsidiary of Hitachi Medical
Corporation, headquartered in Tokyo, Japan. The company is committed to delivering
advanced diagnostic ultrasound systems to meet the needs of physicians and patients. The
company was formed when Aloka Co., Ltd., became a 100% subsidiary of Hitachi Medical
Corporation on 3 March, 2011 and on 1 April, 2011 changed its name to Hitachi Aloka
Medical, Ltd. As a result, the company has taken its position as one of the world’s
largest ultrasound companies. Hitachi Aloka Medical is active in the following three core
areas: Medical Electronic Systems (diagnostic ultrasound); General Analytical Instruments
(radiation measurement); and Clinical Laboratory Systems (specimen pre-processing). Aloka
commercialized medical ultrasound equipment for the first time in the world in 1960 and as
Hitachi Aloka Medical, Ltd., continues to promote the ultrasound business under its highly
valued Aloka brand.

For more information about Hitachi Aloka Medical, Ltd., please refer to


        Hitachi Medical Systems Europe Holding AG
        Romea Wallnoefer
        Sumpfstrasse 13
        CH-6300 Zug
        Phone +41(0)41-748-63-33
        E-Mail r.wallnoefer@hitachi-medical-systems.com

        Barbara Steinberg
        Steinberg Consulting    "    Healthcare Communication
        Phone +41(0)76-251-47-98
        E-Mail steinberg-consulting@sunrise.ch

SOURCE Hitachi Medical Systems Europe (Holding) AG

Source: PR Newswire