Healthcare Marketing Agency Explores the Role of New Media in Medicine

March 26, 2013

Smith & Jones Publishes White Paper on the Changing Doctor-Patient Relationship

Troy, NY (PRWEB) March 26, 2013

Healthcare marketing specialists, Smith & Jones, recently published a white paper titled, “Socializing Medicine: How social channels are changing the relationship between physicians and patients.” This white paper is free to the public and available for download at smithandjones.com.

The topic of this white paper is the increasing use of social media in medicine and discusses how physicians and hospitals can leverage health information sites, online physician reviews and social media channels to keep up with patients´ needs.

According to a study conducted by Pew Internet, 72% of internet users search for health information online, and 31% of cell phone owners search for health information on their phones.

Patients today are looking for a more convenient and robust approach to their care that allows them to speak to their physicians in between appointments and through mediums that they use on a daily basis, such as social media and email.

“More physicians are embracing new media as a way to connect with patients in between office visits and to accommodate their busy lifestyles,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “Developing an online presence can also help physicians attract new patients who are searching for a practice online.”

To learn more about how to effectively use social media in healthcare, how to avoid violating HIPAA in this new marketing territory, and how to manage physicians´ reputations online, download “Socializing Medicine.” Access this white paper by visiting smithandjones.com and creating a username and password.

About Smith & Jones

Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebsocialmediamedicine/doctorpatientrelationship/prweb10568602.htm

Source: prweb

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