Last updated on April 17, 2014 at 10:38 EDT

Sigma-Tau Pharmaceuticals Swiss Affiliate Switches to Cloud-based Veeva CRM and iRep to Support Customer-Centric Business Approach

March 27, 2013

BARCELONA, Spain, March 27, 2013 /PRNewswire/ –

Pharmaceutical company, Sigma-Tau Pharma AG, has switched to a cloud-based CRM
solution in a drive to build a more customer-centric organisation. The company’s Swiss
affiliate will now be using Veeva CRM, including iRep for the Apple iPad, to help build
strong, long-term customer relationships.

http://photos.prnewswire.com/prnh/20120425/527164 )

Veeva CRM helped to inspire Sigma-Tau to replace its old system by offering the
company the flexibility it needed to keep up with its steady growth and the rapidly
changing Swiss pharmaceutical marketplace. “From the initial presentation, it was clear
that Veeva CRM offered everything we needed in a CRM solution,” said Roland Brun,
Sigma-Tau’s general manager. “The company’s agility, as well as its customer-centric
approach and focus on Sigma-Tau’s success, were also key factors in our decision.”

With Veeva CRM, Sigma-Tau reps will now be able to target and segment customers more
effectively. The cloud-based system will also give reps greater visibility to the
preferences of the customers they are targeting, ensuring that they are always providing
relevant and valuable information to maximise restricted face time with customers. This
360-degree visibility ensures that managers, too, can react more quickly if reps are not
on track.

“In Switzerland, it’s very difficult to access doctors,” Brun explained. “We only get
to see some physicians once or twice a year so it’s critical that we offer them as much
value as possible in every interaction. Veeva CRM will help ensure that reps are meeting
with physicians as planned and enable reps to deliver more pertinent information on the
graphics-friendly iPad to build long-term, personal relationships.”

Sigma-Tau will also implement iRep, the first integrated CRM and closed loop marketing
(CLM) solution specifically designed for the Apple iPad. By integrating CLM with the sales
system, iRep will enable the company to seamlessly align sales and marketing strategies
and execution. Sigma-Tau’s reps will be able to quickly track customer interactions,
allowing for a better understanding of which messages and marketing materials resonate
best, to whom and when.

“With iRep, we can close the loop in marketing to ensure content is compelling and
relevant, and also react quickly to messages that are not working well,” Brun said. “We
will have a better sense of what our customers need, which will help grow our business
relationships…and our business.”

About Veeva Systems

Veeva Systems is a leader in cloud-based software for the global life sciences
industry. Committed to innovation, product excellence and customer success, Veeva has over
150 customers, ranging from the world’s largest pharmaceutical companies to emerging
biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San
Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, London, Paris,
Beijing, Shanghai and Tokyo. For more information, visit http://www.veevasystems.com.

Copyright (c) 2013 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective

        Media Contact
        Selma Nawaz
        Marketing Director, Europe
        Veeva Systems



SOURCE Veeva Systems

Source: PR Newswire