Delta Point Continues to Expand Management Capabilities with Addition of Pharmaceutical Industry Leader Cathy Geddes
Geddes has a deep understanding of the pharmaceutical business having worked in the industry for over 20 years as a leader in marketing, sales, and account management in start-up, mid-size and large pharmaceutical organizations. She began her healthcare career in Marketing at start-up biotechnology company where she led the launch of an oncology product. She then spent 12 years at Roche Laboratories in various roles including Division Sales Manager, Regional Account Manager, National Account Manager, Regional Sales Director and several years leading the hepatology specialty sales force as National Sales Director. While at Roche she earned numerous awards, successfully launched eight products and gained experience promoting retail, hospital, and specialty products across 14 therapeutic areas. Geddes joined Wyeth in 2007 when she was recruited to lead the vaccine specialty sales team for several years as Vice President of Sales. After the Pfizer acquisition of Wyeth, she was asked to lead the Marketing team in the launch of Prevnar 13, a “buy & bill” specialty care pneumococcal vaccine, which under her leadership became the #1 product in first year sales in pharmaceutical history with over
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