Last updated on April 20, 2014 at 8:28 EDT

Banana Boat® Unveils New Multi-Benefit Sunscreen Lotions Just in Time for Summer

April 3, 2013

Banana Boat® Protect & Hydrate and Banana Boat® Sport Performance® CoolZone(TM) sunscreen lotions expand Energizer Personal Care portfolio of sun protection products

SHELTON, Conn., April 3, 2013 /PRNewswire/ — Energizer Personal Care, the makers of Banana Boat(®) brand sunscreen, announced the availability of two new products, Banana Boat(®) Protect & Hydrate sunscreen lotion provides all day moisture with aloe and antioxidant Vitamins C & E, and Banana Boat(®) Sport Performance(®) CoolZone(TM) sunscreen lotion that instantly cools and refreshes the skin on contact. Both Banana Boat(®) Protect & Hydrate and Banana Boat(® )Sport Performance(®) CoolZone(TM) sunscreen lotions have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection.

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Innovation and Inspiration
Banana Boat(®) Protect & Hydrate sunscreen lotion goes beyond sun protection to keep skin 100 percent hydrated for moisture that lasts all day. The new formula is fragrance-free, promoting use as an everyday lotion. Recommended by The Skin Cancer Foundation, this broad spectrum UVA/UVB sunscreen protects against sunburn, damaging UV rays and the visible effects of skin aging in a sheer-feel lotion that is proven to be effective. The 2-in-1 combination of sunscreen and moisturizer protects and hydrates skin in one easy step, and the lightweight formula with soothing Aloe Vera and Antioxidant Vitamins C & E leaves the skin feeling soft and looking healthy.

Banana Boat(®) Sport Performance(®) CoolZone(TM) sunscreen lotion instantly cools and refreshes skin on contact leaving you feeling invigorated with a crisp, clean scent. Recommended by The Skin Cancer Foundation, this lotion provides broad spectrum SPF 30 and 50, water-resistant (80 minutes) protection. Also available in a continuous spray, this unique formula has a fresh scent and helps users keep cool in the heat. Banana Boat’s advanced technology helps prevent sunburn and skin damage while also delivering quick absorption and a non-greasy feel.

“Today’s shopper is looking for their sun care products to provide additional benefits beyond UVA/UVB protection, or what we commonly refer to as “Protection Plus,” said Carla Luca, Senior Brand Manager of Banana Boat(®) brand sunscreens. “New Protect & Hydrate and CoolZone(TM) sunscreen lotions deliver the added benefits shoppers want in their sun care products to accommodate both protection and skin care needs.”

Family Affordable and Available Nationwide
Banana Boat(®) Protect & Hydrate sunscreen lotion and Banana Boat(®) Sport Performance(®) CoolZone(TM) sunscreen lotions are available at mass grocery and drug retailers nationwide and online. Protect & Hydrate offers SPF 15, 30 and 50 protection with suggested retail prices of $9.99, $9.99 and $10.49 respectively. Banana Boat(®) Sport Performance(®) CoolZone(TM) offers SPF 30 and 50 protections with suggested retail prices of $9.99 and $10.49 respectively.

For more information about Banana Boat sun care products, please visit www.bananaboat.com or www.Facebook.com/BananaBoatBrand.

About Banana Boat Brand
The Banana Boat(®) brand offers a wide range of product options that provide today’s busy family with reliable sun protection without worry, so the fun can go on. The advanced technology in Banana Boat(®) sunscreen products provides effective broad spectrum UVA and UVB protection that won’t break down in the sun. Banana Boat(®) products have carried The Skin Cancer Foundation’s Seal of Recommendation for almost two decades.

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex(®), Playtex Sport(®), Playtex Gentle Glide(®), Skintimate(®) and Schick(®) brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

SOURCE Energizer Personal Care

Source: PR Newswire