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Last updated on April 18, 2014 at 21:21 EDT

RedBrick Health Certifies Fitbug as “RedBrick Ready”

April 3, 2013

Fitbug joins growing roster of RedBrick-connected apps and devices that allow consumers to “bring their own data” and earn healthy rewards via RedBrick Health’s behavior change system

MINNEAPOLIS, April 3, 2013 /PRNewswire/ — RedBrick Health, a fast growing leader in consumer health engagement and behavior change technology, today announces Fitbug has joined its partner certification and integration program, called RedBrick Ready(TM). Consumers who use Fitbug can now seamlessly sync their recorded activities captured by Fitbug devices with RedBrick’s tracking, social challenge and rewards engines, utilized by a rapidly growing number of major corporations.

Fitbug devices help consumers take small strides to become healthier, including the Fitbug Air, which connects via Bluetooth Smart to iPhone 4S, iPhone 5, as well as late model iPad and iTouch devices. Through a simple sync option, consumers can enable their Fitbug data to flow directly into their RedBrick Health accounts.

“Providing consumers choice in how they invest in their health is critical for creating sustained engagement,” said Dan Ryan, chief executive officer for RedBrick Health. “We’re delighted to add Fitbug as another option to help the consumers we serve on their journey towards new and healthier behaviors.”

RedBrick Ready is part of the comprehensive RedBrick Health behavior change system designed to help employers reinvigorate their health & wellness initiatives and to help consumers re-shape their health behaviors. The integration of Fitbug and other certified partners simplifies the tracking process for consumers, helping them receive credit for their health engagement and achievements.

“We believe establishing long term habits starts by helping people make small, realistic changes to their lives,” said Paul Landau, chief executive officer for Fitbug. “Partnering with RedBrick Health will enable Fitbug to encourage increased healthy activity from their expanding community of employers and consumers.”

About RedBrick Health

RedBrick Health is a health engagement and behavior change technology company that helps employers reinvigorate their health & wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

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Source: PR Newswire