Last updated on April 19, 2014 at 5:20 EDT

River Island Proudly Supports Fashion Targets Breast Cancer

April 10, 2013

LONDON, April 10, 2013 /PRNewswire/ –

For the 16th year running River Island [http://www.riverisland.com ] is delighted to
announce continuous support for Fashion Targets Breast Cancer. Due to the huge success of
past annual Fashion Targets Breast Cancer campaigns, River Island will be supporting this
year’s campaign with two limited edition t-shirts and a friendship bracelet in a variety
of 4 colours.

With spring fast approaching, the graphic print slogan t-shirts are ideal to layering
and will be a great wardrobe essential in the summer months. With an exclusive design the
100% cotton t shirts are available in sizes 6 to 18. The friendship bracelet is this
year’s official accessory for the Fashion Targets Breast Cancer campaign.

Natalie Legg, Fashion Targets Breast Cancer Campaign Manager at Breakthrough Breast

Cancer, comments:

“River Island’s on going support means so much to our campaign as it helps us to
raise vital funds for

Breakthrough Breast Cancer’s life saving work. Every year the team creates
must have summer pieces that we know shoppers will love and this year is no exception.
We’d encourage everyone to buy a t shirt or friendship bracelet to join us and ‘Wear
Your Support’ for the 50,000 women that are diagnosed with breast cancer in the UK each

From 22nd April 2013 the limited edition t-shirts will be sold across all River Island
stores in the UK priced at GBP15.00 alongside the friendship bracelets which will be sold
solely and exclusively at River Island till points. With a suggested donation of GBP2.00,
100% of the bracelet sales and 30% of the t-shirt sales will go towards the charity.

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SOURCE River Island

Source: PR Newswire