Manduka® Debuts Innovative, Eco-Friendly, Functional Take On A Classic Yoga Accessory — the unBLOK
Launch inspires unBLOK party campaign and contest–celebrating and giving thanks to community yoga studios nationwide
LOS ANGELES, April 30, 2013 /PRNewswire/ — Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, revealed today the latest addition to its innovative family of yoga mats, props and accessories–the Recycled Foam unBLOK. Thoughtfully designed to be the most versatile foam block in the market, the unBLOK’s functional, sleek design, user-friendly shape and high quality eco-friendly materials will help provide yoga practitioners versatility in traditional poses, offering a deeper, more natural support throughout their practice.
Inspired by the unblocking that naturally occurs when you have a powerful yoga session, Manduka is supporting the launch with a digital campaign celebrating the community spaces that help practitioners achieve breakthroughs: local yoga studios. Kicking off today, the unBLOK party campaign and contest encourages yogis to nominate their local studio via Facebook, sharing how their favorite practice space helps them “unblock” and return to the world with new clarity.
“Manduka’s mission is to soulfully engineer yoga gear to help people inspire the practice of yoga and find personal breakthroughs,” said Sky Meltzer, CEO Manduka. “Many of these breakthroughs happen in a yoga studio environment. We are encouraging our community to give thanks to the people and places who have helped them on their path, acknowledging our local studios for their huge role in our practice and our lives.”
Through the unBLOK party campaign and contest, Manduka is making it easy for practitioners to show their studio some love. Simply:
Nominate–Head over to Manduka’s Facebook page and answer a few questions on your inspirational studio. Manduka will thank you with a special offer.
Select–Manduka will select five studio nominations to feature on a dedicated landing page: www.manduka.com/unBLOKParty. The selected studios will be outfitted in Manduka yoga gear. Additionally, five people who nominate will be gifted with an unBLOK kit.
Vote–The community will be encouraged to visit the unBLOK landing page to vote for their studio of choice. The winning studio will receive additional Manduka yoga gear and an ‘unBLOK’ party–an in-studio experience inclusive of yoga taught by a high-profile teacher followed by a celebration with music, food and product giveaways.
Give–Manduka will sponsor a teacher or teachers at the winning studio to do their own seva work bringing yoga to an underserved area in their local community.
Nominations are open starting today and will run through May 21. Voting on www.manduka.com/unBLOKparty will begin May 31.
Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka’s technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka’s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.
Saeger Media Group