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Last updated on April 24, 2014 at 17:35 EDT

Genie(TM) Announces First Recipient of Granting Wishes Campaign and Answers the Call for Style and Comfort for Breast Cancer Survivors

May 30, 2013

FAIRFIELD, N.J., May 30, 2013 /PRNewswire/ – One month after announcing a new partnership with My Hope Chest, the only non-profit in the U.S. which funds breast reconstructive surgeries for uninsured women, Genie(TM) brand, makers of the number one selling bra in America, the Genie Bra(TM), is proud to unveil the first recipient of the Granting Wishes campaign.

(Logo: http://photos.prnewswire.com/prnh/20130415/NY94240LOGO-a )

Florida resident and mother of three, Ruth Ann Peavey was diagnosed with breast cancer in 1998, just two years after losing her husband to colon cancer. Although her life was saved by a single mastectomy, losing her breast made her feel incomplete.

“The day my staples were taken out I went and removed my shirt, and for the first time in my life I was physically sick at the sight of myself. I sat on the floor and wept,” says Ruth Ann.

Last week, Ruth Ann crossed the finish line on her 14-year road to full recovery when Dr. Antonio Gayoso of St. Petersburg, FL performed a reconstruction surgery restoring her breast. The surgery was covered 100% by Genie through the Granting Wishes campaign.

“The Granting Wishes campaign is all about taking action and creating a positive change in a woman’s life,” said Keith Mirchandani, CEO, Tristar Products, Inc., makers of the Genie brand. “My Hope Chest is pioneering change for women in need, and we are very proud to be part of such a life-changing effort. We listen very closely to our fans, and we quickly learned that the Genie Bra has been instrumental for cancer patients during recovery and beyond due to its comfort and lack of wires. This spurred our interest in helping cancer survivors even more.”

For women like Ruth Ann who have undergone breast cancer treatment, the seamless Genie Bra and Milana Bra serve as comfortable and stylish options that make women look and feel great. It is designed with no underwire or clasps and includes pockets, which allow for the easy use of prosthetics. In particular, the Milana Bra, designed with lace, answers the call for this special community of women who desire more beautiful and flattering bras during their journey to breast cancer recovery.

*Through the Granting Wishes campaign, Genie is donating a portion of sales from a designated pink Genie Bra to fund breast reconstruction surgeries for women on the My Hope Chest waiting list.

About Genie(TM) Brand

Genie Bra(TM) is the one-style-fits-all bra for women who want it all: comfort, support and natural curves. Crafted in ever-last comfort stretch fabric with no underwire, no clasps and no seams, simply slip the Genie Bra on( )and say goodbye to bulging, pinching and re-adjusting forever. Genie Bra( )is now the number one selling bra in America based on research by NPD Group, and its success has inspired a complete head-to-toe product offering including leggings and cami shapers for a flawless look. Genie Brand is manufactured and distributed by Tristar Products, Inc. based out of Fairfield, NJ. For more information, visit www.GenieComfort.com.

About My Hope Chest(TM)

My Hope Chest is an important non-profit organization focusing on the need of breast reconstruction for uninsured and underprivileged cancer survivors and education of the surgery options. As the only nonprofit of its kind focusing solely on this reconstruction, we believe that this surgery is truly the final step in breast cancer treatment. By enabling women who desire reconstruction to have it, My Hope Chest’s goal is to return these deserving women to a normal life with feelings of hope, self-worth and completeness. For more information, please view their website at www.MyHopeChest.org.

Contact:
Jessica Thorpe
Lippe Taylor
212.598.4400
jthorpe@lippetaylor.com

SOURCE Genie Brand


Source: PR Newswire