Last updated on April 23, 2014 at 11:53 EDT

Chris Davies MEP Pledges to Continue his Fight Against New Controls to Restrict the Availability and Strength of e-Cigarettes

June 21, 2013

BLACKBURN, England, June 21, 2013 /PRNewswire/ –

Members of the European Parliament are currently debating proposals from the European
Commission to revise the existing Tobacco Products Directive (TPD). As these discussions
reach a crucial stage, Chris Davies MEP, a leading member of the European Parliament’s
Environment, Public Health and Food Safety (ENVI) Committee, the committee responsible for
this matter, visited Totally Wicked Ltd, a Blackburn based manufacturer of electronic

http://photos.prnewswire.com/prnh/20130621/622764 )

Totally Wicked in concerned that at present EU policy makers want to bring electronic
cigarettes within the scope of the TPD and regulate them as a medicinal product. Totally
Wicked believe such a move would effectively ban electronic cigarettes, a view that is
supported by the European Parliament’s own Legal Affairs Committee.

The European Parliament’s ENVI committee will vote on their own amendments to the
European Commission proposals in July. Ahead of this vote Totally Wicked is engaging with
committee members and other MEPs. As part of this engagement Totally Wicked has already
sent every single member of the European Parliament a sample electronic cigarette and a
briefing paper
[http://www.totallywicked-eliquid.co.uk/images/pictures/site-photography/t-shirt/call-to-action/electronic-cigarette-briefing.pdf ]
that simply and factually explains why
e-cigarettes do not belong in the TPD.

Fraser Cropper, Business Development Manager at Totally Wicked said:

“We were delighted to be able to welcome Chris Davies to Totally Wicked today. Chris
has been one of a number of MEPs who has been very supportive throughout this whole
process. It was great to be able to show Chris the products that we make, to introduce him
to our staff, and for him to meet some of our customers.

Medicines regulation would clearly have a negative impact on our business and the
people we employ as it adds costs, imposes burdens, applies restrictions, and holds back
innovation. It would result in many smaller and more innovative producers of e-cigarettes
going out of business. More importantly however, medicines regulation creates a default
prohibition and requirement for approval, leaving tobacco cigarettes as the only easily
marketed source of nicotine. We believe as an ethic supplier, which has invested
significantly in recent years in being able to offer our customers the best possible
vaporising devices and nicotine solutions, that irrespective of what happens to our
business the real casualty of such disproportionate regulation will be our customers. We
believe that our moral mandate is defined by the free availability of government
sanctioned cigarettes. As long as these products remain available for general sale, we
have an obligation to offer our products as the only viable alternative for the
recreational smoker.

MEPs have an incredible opportunity to craft regulation that reflects the reality of
e-cigarettes – they are nicotine-containing consumer products that compete with cigarettes
but with many superior characteristics, mainly by virtue of not using combustible tobacco.
Tobacco cigarettes have been unequivocally proven to contribute to the early mortality of
the European population. However, our legislators have been unwilling or unable to ban
cigarettes, a product that if it came onto the market today, would without question be

Surprisingly, rather than be applauded and encouraged by our elected representatives
as the potential panacea to the smoking epidemic, we find Article 18 of the draft TPD,
stifling the potential of these products and effectively handing over the product’s
concept to the pharmaceutical sector, destroying a safer alternative.”

Following his visit, Chris Davies MEP said:

“I was very happy to visit Totally Wicked today. Many smokers have written to tell me
of the difference the availability of e-cigarettes has made to their lives and to their
health. Medicines regulation would undermine the proven potential of electronic cigarettes
in weaning hardened smokers off tobacco.

I believe that e-cigarettes should be sold alongside conventional cigarettes and it
should be up to former smokers themselves to judge how much nicotine they inhale. There’s
no doubt that nicotine is addictive and that suitable sector regulation is required to be
clearly defined and enforced. However, electronic cigarettes, without any government
funding or large corporation investment, have been able to demonstrate thorough
entrepreneurial business like Totally Wicked, the tremendous positive transformational
affect they can have on smokers’ lives and habits. I will continue to represent the users’
perspective in the European Parliament and ensure that a properly informed debate is
achieved which I aim to result in these products continuing to be freely available as
viable alternatives to UK and European smokers, without overbearing regulation.

Fraser Cooper T: +44(0)1254-692244



SOURCE Totally Wicked E Liquid UK

Source: PR Newswire